HR Tech & Future of Work

What Does 5WPR Do for HR Tech and Future of Work PR?

5WPR is a public relations agency that builds media coverage and thought leadership programs for HR technology and workplace software companies, working with hiring platforms, HRIS providers, payroll brands, and benefits and training technology companies to place executives in trade and top-tier press.

The global HR technology market was valued at $43.42 billion in 2025 and is projected to reach $46.30 billion in 2026, according to Fortune Business Insights (2026). That growth means more HR tech vendors are competing for the same trade and business press coverage, which makes a defined media strategy a requirement rather than an option.

Remote work, hybrid schedules, and shifting power between employers and employees keep workplace topics in front of HR trade writers and mainstream business, culture, and lifestyle reporters. Economic reports, labor forecasts, job openings, and hiring trends stay in near-constant rotation across those beats.

5WPR has represented HR companies across hiring and recruiting, HRIS and manager enablement, payroll, compensation and benefits, and training and employee development. The roster includes high-growth pre-IPO and public companies such as HiBob, WorkForce Software, Adzuna, Chronus, Bayard Advertising, WizeHire, DailyPay, Epignosis, and multiple payroll companies. The practice works alongside 5WPR's B2B tech PR team and SaaS PR practice on adjacent workplace software categories.

Why Does HR Tech PR Require Both Industry Knowledge and Media Relationships?

HR technology buyers expect vendors to speak to industry-wide shifts, not just their own product roadmap. A company that can only discuss its own tool loses credibility with reporters covering broader workplace trends, hiring data, and labor market shifts, so 5WPR positions clients as resources on trends, advice, and best practices alongside their core product story.

How Does 5WPR Position HR Tech Executives as Thought Leaders?

5WPR builds thought leadership programs that place HR tech executives as sources on hybrid work, employee-manager relationships, benefits, job trends, and other workplace topics beyond the client's own product. The programs run alongside pitches specific to HR tech needs so executives appear in both trade and top-tier business media.

Data is a separate lever in that strategy. 5WPR works with clients to package internal data or commission new studies that editors can cite directly, and the same research can support marketing efforts beyond PR placements.

How Does 5WPR Reach the Audiences That Matter for HR Tech Brands?

HR technology purchase decisions now involve more than one buyer. 5WPR builds media relations strategies that reach HR teams, c-suite executives, mid-level managers, and individual employees, since each group can influence whether a company adopts a new HR tool.

HR tech funding kept growing after the pandemic, and 5WPR has worked with clients to announce raises from Series A through Series D while educating press on the value proposition behind each round. The agency also positions clients for broader business and investor-facing coverage beyond HR trade press.

5WPR runs award and speaking programs alongside earned media placements to extend a brand's visibility, and has worked across HR sectors including:

1. Recruiting and Staffing
2. Compensation and Benefits
3. Human Resources Compliance
4. Organizational Structure
5. Training and Development
6. Performance Management
7. Workplace Safety and Health Issues

Where Can HR Tech Brands Find Campaign Examples and a PR Playbook?

HR tech brands can find campaign examples and a step-by-step PR plan in two 5WPR guides. The best HR tech marketing campaigns guide reviews seven campaigns from Gusto, Papaya Global, Rippling, Workday, Deel and ADP, and the HR tech PR guide sets out six steps, from choosing an audience to measuring results against a baseline.

Frequently Asked Questions - HR Tech & Future of Work PR

What HR tech categories does 5WPR work with?

5WPR has experience across many types of HR companies, including hiring and recruiting, HRIS and manager enablement, payroll, compensation and benefits, and training and employee development.

What HR tech companies has 5WPR worked with?

5W's roster includes high-growth pre-IPO and public companies such as HiBob, WorkForce Software, Adzuna, Chronus, Bayard Advertising, WizeHire, DailyPay, Epignosis, and payroll companies.

How does 5WPR position HR tech executives as thought leaders?

5W develops thought leadership programs that establish company executives as industry voices in top-tier and trade media, addressing not just HR tech products but broader topics like hybrid work, employee-manager relationships, benefits, and job trends.

Does 5WPR support HR tech companies through funding rounds?

Yes. 5W works with HR tech brands to announce funding and growth from Series A through Series D, educating press on the value proposition behind the raise as part of broader business and investor-facing storytelling.

How big is the HR tech market 5WPR's clients compete in?

The global HR technology market was valued at $43.42 billion in 2025 and is projected to reach $46.30 billion in 2026, according to Fortune Business Insights (2026), a growth rate that increases competition for HR trade and business press coverage.

How much does HR tech PR cost?

PR retainers for HR tech companies start at around $15,000 per month. The HR category, whether the program includes funding announcements, data studies and award or speaking programs, and the size of the company all shape the final scope, and 5W scopes each HR tech engagement individually after an initial conversation.

Who is 5W's HR tech PR best for?

It is best for hiring and recruiting platforms, HRIS and payroll providers, benefits and training technology companies, and other workplace software brands, from early-stage startups to public companies, that want executives placed in both HR trade and top-tier business press. See the Rising Team case study for an example.