5W Public Relations m

December 2014
Kellogg’s Is Positioning Itself For a Re-branding Win
5WPR Advertising
With a faster-moving, eat-on-the-go culture and digital streaming entertainment, the two staples of Kellogg’s breakfast domination are fading into memory. Kellogg’s 2 percent drop in net sales in the third quarter may not sound like much, but it accounts in no small part for a substantial decline in operating profit: about 27 percent. So where is the brand headed? Kellogg’s may be aiming to become a snack company. How? With Kellogg’s brilliant re-branding and new marketing strategies they are responding to the market shift and saving the Kellogg’s name. A must read, this article has some great take-aways for all brands.




  5WPR Product Integration FirmJessica Alba instagramed an after workout selfie in her Free Country Apparel Women’s Caraway Hybrid Jacket and was also featured in People StyleWatch with the jacket.
E commerce Public Relations - 5WPR
5W Public Relations Recovery Center PR - 5WPRPrevention Magazine
highlighted the personal story of Judith Newman and the health journey she underwent at Comite MD in a 6 pg feature!
D'angelico Public Relations - 5WPR
Sparkling ICE Public Relations
Cold Eeze Public Relations Company



Want to be in the know? We’ve got you covered. 5W is here to help keep you informed on the most pressing topics in this industry this month. Here, we offer our insights on the hottest topics in PR, communications and branding.

The holiday season is here and brands should be taking advantage! Ronn Torossian, 5WPR CEO, shares 4 ways to increase your value this holiday season.

Want to maximize your brand’s social media outreach? Learn how to manage your brand’s social media presence with these tips from EVP & General Manager, Erika Kauffman.

Business owners should know that public relations strategists are uniquely positioned to implement techniques that will help your website or blog race to the top of the search engine result pages Make sure business is effectively using PR to lead your organic search strategy. Read about it on the 5W blog!

Business-to-business is a special type of transaction that can be helped by certain social media strategies. Erika Kauffman, EVP & General Manager shares a few of the ways that B2B companies can drive sales using social media.

Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electricVolkswagen Golf for inspiration on how to do it right.

A highlight of 5W’s staff picks and most shared articles at the agency this month.
5 Things Successful Entrepreneurs Do Every Day

There is a saying that there are only three types of people in the world: those who watch what happened, those who wonder what happened and those who make things happen. We loved this article on how to be a successful entrepreneur!

Top 5 Social Media Campaigns of the Year
5WPR Social Media Campaign Take notes! As 2014 wraps up you’ll want to check out these top social media campaigns of the year. Not only are they fun to watch and read about, but they are just pure genius! All campaigns were able to tap into emotions to make a lasting impact on consumers. Mashable brings you the top 5 social media campaigns of 2014.
Silver Stevie Award Winner: Congratulations to Erika Kauffman EVP & GM

5W Public Relations is pleased to announce that 5W Executive Vice President & General Manager, Erika Kauffman, has been named the winner of a prestigious Silver Stevie Award as Female Entrepreneur of the Year. Erika Kauffman Women in Business - 5WPR Serving as Executive Vice President & General Manager at 5W Public Relations, Erika Kauffman manages the agency’s Health division and Beauty group while also working in tandem with 5W’s President & CEO, Ronn Torossian, to develop and implement programs designed to aid the growth of 5W PR.

In 2014, Kauffman was also honored as a Top Woman in PR by PR News.

Ronn Torossian
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