November 2014
5W 2014 PR Agency Elite Awards Winner
5W PR Agency of the Year
The agency continues to enjoy an award winning year, after further success at the PR News’ Agency Elite Awards 2014. The ceremony, held at the Grand Hyatt in New York City, saw 5W pick up awards in the ‘Marketing to Women’ and ‘Marketing to Latinos’ categories, and also receive honorable mentions in the ‘Product Launch’ Business to Business and ‘Digital/Social Media’ categories. For the ‘Marketing to Women’ accolade, it was the firm’s work for Rowenta Beauty which gained success, while for ‘Marketing to Latinos’, the firm’s work with IMUSA secured 5W the top spot.
  Beauty Public Relations - 5WPR
JetSmarter Public Relations
JetSmarter could be the future of commercial Aviation. CEO Sergey Petrossov tells Maxim all about the luxurious new app.


Football Public Relations
Pritkin Public Relations
Caffebene Public Relations
Appster Public Relations


“Great stories happen to those who can tell them.”


– Ira Glass, Host & Producer of “The American Life”



Want to be in the know? We’ve got you covered. 5W is here to help keep you informed on the most pressing topics in this industry this month. Here, we offer our insights on the hottest topics in PR, communications and branding.

Want to learn online marketing and business branding from a start up perspective? Ronn Torossian, 5WPR CEO, discusses Google Primer and why as a start up business professional you’ll want to check it out.

Preparing a product launch anytime soon? You’ll want to read EVP & General Manager Erika Kauffman’s easy tips to get your product into the hands of a consumer.

Today’s consumers are searching online and buying what they can easily find. Make sure your product or service is at the top of their list by capturing the mobile market. Read about it on the 5W blog!

Health care has always been a complicated national conversation, but this has changed with the rise of urgent care facilities. See why urgent care is changing the health conversation in a piece by 5W EVP & General Manager Erika Kauffman on O’Dwyers.

You have worth, value, and your ideas are great… so are everyone else’s. Stand out from the crowd! Ronn Torossian shares how to get the response you want.


A highlight of 5W’s events and team collaborations at the agency this month.
5W and Breast Cancer Awareness
5WPR Breast Cancer In honor of Breast Cancer Awareness month, the 5W Health & Beauty teams held the “Pink for a Purpose” in-office fundraiser event.
The event raised money for the cause and all donations went to BreastCancer.org.
5W Holiday Preview
5W Public Relations Holiday Marketing 5W PR hosted an amazing event for our favorite beauty bloggers this month. It displayed must have new products for bloggers to sample for the upcoming holiday season.
The turnout was great and the bloggers were thrilled with the products that ranged from skincare to hair care.
2014 Ragan Communications Awards Finalists

5W was named a finalist for the 2014 Ragan Communications Media Relations Awards under the
PR Awards 5WPR categories of Trade Media Relations for our DigitalOcean campaign and Product Launch for our Cold EEZE Cold Remedy Campaign. Hard work and creativity gets clients results, great job tech and health teams!

Ronn Torossian
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