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About Erika Kauffman

Erika managed consumer PR for 5W and represents a collection of clients that range from health companies, beauty & wellness products and physicians to parenting goods, plastic surgeons, and beverage brands. Erika develops and manages several integrated PR/Marketing programs for clients and is responsible for driving strategic results for clients, including AHAVA skincare, Hint Water, Cinergy Health, Shiseido brands Decleor & Carita and Evian Natural Spring Water. She is an expert at creating and executing strategic national media campaigns, generating impactful trade and business press coverage, and building media profiles.  Previously, Erika served as an Account Supervisor at a mid-sized NY PR firm and had yielded brand building results for a diverse range of well-recognized companies including Martha Stewart Living, The Peninsula Hotels, and the Muscular Dystrophy Association. 

Angelina Jolie and the Virtues of Star Power

Last week, Angelina Jolie opened up a conversation for healthcare and the media through her celebrity influence with her op-ed piece in The New York […]

Branding, Entertainment & Sports Marketing, Public Relations/May 28th, 2013/

Beauty PR Isn’t About Being Beautiful 24/7

Beauty Public Relations is not simply looking great. As any worthy PR firm will tell you, projecting appropriate beauty, in every situation, is a valuable […]

Beauty & Fashion/April 24th, 2013/

What can NY PR Firms Learn from Summer Blockbusters

New York, NY – April 14, 2013 – With the release of GI Joe a few weeks ago, the summer blockbuster season officially opened two months early. […]

Consumer - Lifestyle, Entertainment & Sports Marketing/April 24th, 2013/

Rules Of Mobile Marketing Which Every Consumer PR Firm Should Follow

Consumer Public Relations must embrace an active response to devices that can instantly blast reactions. A few years ago, if a consumer had an opinion, […]

5WPR News, Consumer - Lifestyle, Consumer Products/April 15th, 2013/