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Crisis Communications

Why Distinct PR Messaging is Key in Defining Your Brand in The Marketplace

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand […]

4 Practical Reasons Why your E-mail PR isn’t Getting Through

Sometimes, when sending out public relations messages, it can be the basic things that trip you up. There you are, creating excellent public relations messages, […]

How Rumors Help You Make Decisions

Channing Tatum is a popular guy. So popular, in fact, that the mere rumor of him starring in a movie that isn’t even being cast […]

4 tips to resolve a PR crisis before it explodes

Sometimes, a PR crisis will land without warning. Your otherwise great day is ruined, and you find yourself struggling to respond when you have to […]

Crisis Communications, Crisis PR/March 27th, 2014/

4 Ways to Build Positive PR Before a Crisis Strikes

You never know when a public relations crisis may land on your doorstep. You need to be ready BEFORE that moment comes. But, what should […]

Crisis Communications, Crisis PR/March 23rd, 2014/

Exactly the Right Time to Shut Up

It was supposed to be just another innocently fun episode in the life and times of the cute little GEICO pig, the happy hog who […]

4 Steps To Fix The NFL’s PR Problem

To say that the National Football League has a public relations and image problem is like saying Robert DeNiro is a great actor – an […]

Crisis Communications, Crisis PR/November 21st, 2013/

Facebook: Just because you can doesn’t mean you should

People call 5WPR all the time wanting to know if there’s a silver bullet to social media success. Not really, no. Building a solid reputation […]