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Industry News

Amazon Drones and the Uphill PR Battle

When Amazon CEO Jeff Bezos appeared on 60 Minutes to unveil his vision of using drones to deliver small packages (less than 5 lbs) for the company, America […]

5WPR News, Corporate & Technology, Industry News/December 16th, 2013/

Fast Food Joints at Center of Wage Debate

In a recent show of solidarity that stretched across 100 US cities, thousands of fast food, and retail workers walked off the job. The “strikers” […]

Food & Beverage, Industry News, Public Relations/December 13th, 2013/

Avoiding Spillover Scrutiny After a PR Crisis

Recently a Texas-based medical equipment company got hammered into submission by the government for alleged Medicare fraud. Overbilling such huge numbers that the entire industry […]

Crisis PR, Industry News/September 20th, 2013/

An Interesting Spin by TIME Magazine

 

I’m not a doctor. I’m a former TV lackey turned public relations professional.  And while I appreciate that there is a world of difference between […]

Industry News, Media Relations/April 29th, 2013/

Advertising versus public relations in New York City

Which is better for your brand, business or name? 5WPR discusses Advertising versus public relations in New York City? This question has been asked over and over […]

Agency Life, Industry News, Public Relations/April 18th, 2013/