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Industry News

How Rumors Help You Make Decisions

Channing Tatum is a popular guy. So popular, in fact, that the mere rumor of him starring in a movie that isn’t even being cast […]

Reasons Why Writing Still Matters

It goes without saying that good writing skills will always play a critical role in any society, although lately there has been a drastic decline […]

Industry News, Public Relations, Social and Digital Media/April 11th, 2014/

The Marketing Angle Behind The NYTimes.com Redesign

As many media professionals know, New York Times recently unveiled the redesign to their website, click here to check it out.

What many outside the media industry don’t […]

Digital Media PR, Industry News/January 9th, 2014/

Amazon Drones and the Uphill PR Battle

When Amazon CEO Jeff Bezos appeared on 60 Minutes to unveil his vision of using drones to deliver small packages (less than 5 lbs) for the company, America […]

5WPR News, Corporate & Technology, Industry News/December 16th, 2013/

Fast Food Joints at Center of Wage Debate

In a recent show of solidarity that stretched across 100 US cities, thousands of fast food, and retail workers walked off the job. The “strikers” […]

Food & Beverage, Industry News, Public Relations/December 13th, 2013/

Avoiding Spillover Scrutiny After a PR Crisis

Recently a Texas-based medical equipment company got hammered into submission by the government for alleged Medicare fraud. Overbilling such huge numbers that the entire industry […]

Crisis PR, Industry News/September 20th, 2013/

An Interesting Spin by TIME Magazine


I’m not a doctor. I’m a former TV lackey turned public relations professional.  And while I appreciate that there is a world of difference between […]

Industry News, Media Relations/April 29th, 2013/

Advertising versus public relations in New York City

Which is better for your brand, business or name? 5WPR discusses Advertising versus public relations in New York City? This question has been asked over and over […]

Agency Life, Industry News, Public Relations/April 18th, 2013/