Bringing beloved toys from the past back to store shelves takes more than just dusting off old molds and reprinting packaging. Successful retro toy relaunches require carefully crafted PR and marketing strategies that connect with both nostalgic adults and a new generation of young players. Major toy companies like Hasbro and Mattel have seen remarkable results by balancing heritage with modern appeal – the relaunch of Transformers drove over $2 billion in retail sales by engaging parents who grew up with the original toys while attracting kids through updated designs and new media. This comprehensive guide examines proven PR approaches for reviving classic toys, from influencer partnerships to multi-generational storytelling.

Research shows that nostalgia-driven marketing can increase brand loyalty by up to 40% compared to standard campaigns. This emotional response stems from positive childhood memories associated with beloved toys, creating powerful purchasing motivations when adults encounter these products again. A 2021 study by the NPD Group found that 8 out of 10 parents actively seek out toys from their own childhoods to share with their kids.

Public relations plays a vital role in successfully launching health technology applications in today’s competitive digital health market. A strategic PR approach helps build credibility, establish trust, and drive user adoption through targeted messaging and engagement with key stakeholders. For health tech startups and established companies alike, PR serves as the foundation for creating awareness, demonstrating value, and connecting with both healthcare providers and individual users. Research shows that effective PR campaigns can increase brand awareness by up to 25% in the first three months of a health tech app launch when combined with proper messaging and outreach strategies.

Trust stands as the cornerstone of success for any health technology application. Healthcare providers and patients need assurance that an app delivers real value while maintaining the highest standards of privacy and security. PR helps establish this foundation of trust through multiple channels and approaches.

The health technology conference landscape has shifted dramatically, with AI-driven medicine and digital health taking center stage in 2025. Marketing professionals face new challenges as attendance patterns evolve – teams are smaller, executives make brief appearances, and virtual components remain essential. Data from recent industry surveys shows that 73% of healthcare professionals now prefer targeted, focused events over large-scale conventions. This shift demands a fresh approach to event marketing, combining strategic digital outreach with personalized engagement opportunities.

Success in attracting top industry attendees requires precise targeting and messaging. Recent data from IPG Health demonstrates that AI-powered content creation tools increase engagement rates by 45% when used for pre-event marketing campaigns. Small, well-staffed exhibition spaces generate more meaningful connections than traditional mega-booths.

IFA Berlin has just wrapped and 1,900 exhibitors from 49 countries flooded Messe Berlin with AI-driven gadgets, smart home solutions, and sustainable tech. Yet, in this sea of sameness, where booths blurred with similar buzzwords and sleek designs, influencers (influencer marketing) and content creators emerged as the true differentiators. Through the IFA Creator Hub, they transformed generic product reveals into unique, lasting narratives, amplifying brand individuality far beyond the event. Building on insights from my colleague’s feature on IFA trends, Influencers also had a place in this year’s show and took brands to another level.  

Housed in the Palais am Funkturm, the IFA Creator Hub was a creative haven for over 1,500 influencers, offering pro-grade streaming studios, masterclasses, demo zones, and a VIP Lounge with tools from TikTok, Sony, Nvidia, and more. This space empowered creators to craft content that highlighted each brand’s distinct edge, moving beyond uniform booth displays.

IFA Berlin 2025 reaffirmed its role as one of the most influential showcases in the global consumer technology calendar. With more than 215,000 visitors, 1,900 exhibitors from 49 countries, and every inch of Messe Berlin filled with innovation, this year’s conference demonstrated how artificial intelligence, robotics, and connected ecosystems are transitioning from concept to everyday life. For brands and marketers, the event also highlighted how effective consumer technology PR strategies can amplify impact well beyond the trade show floor. 

Artificial intelligence dominated conversations at IFA Berlin 2025. No longer an abstract promise, AI is being embedded into the devices we interact with daily. Smart home hubs anticipate household needs, adjusting lighting, climate, and security based on patterns of usage. Robotics, from vacuum cleaners to multifunctional home assistants, leverage AI to navigate complex environments and take on increasingly sophisticated tasks. Wearables analyze user health data in real time, delivering actionable insights personalized to individual lifestyles. Together, these AI-driven tools are creating an ecosystem where technology anticipates and responds seamlessly to human behavior, transforming homes into intelligent, responsive spaces. 

Patient stories shape the future of health technology adoption. Marketing teams often struggle to build trust in digital health solutions, but user-generated content (UGC) offers a powerful way to showcase real experiences and results. Data shows that 87% of brands now use UGC to create authentic connections, with healthcare-specific content generating 73% more positive engagement than traditional marketing. For health tech companies looking to increase adoption of AI-driven solutions and personalized medicine platforms, UGC represents an essential tool for building credibility and driving meaningful patient engagement.

Patient testimonials form the foundation of effective health tech marketing. Research indicates that 61% of people actively seek out user reviews when choosing healthcare providers and solutions. To gather compelling stories, create dedicated channels for patients to share their experiences through social media, email campaigns, and in-app prompts.

Social media influencers have become indispensable partners for lifestyle event promotion, with their authentic voices and engaged followings driving real results. Recent data shows that influencer-promoted events see up to 30% higher attendance rates compared to traditional marketing methods alone. Yet many brands still struggle to identify the right influencer mix and measurement strategies for their events. Drawing from successful case studies and proven tactics, this guide examines how to build effective influencer partnerships that boost event visibility and attendance while maintaining authenticity.

The first step in developing an influencer strategy is determining whether to partner with micro-influencers (10,000-50,000 followers) or macro-influencers (100,000+ followers). Each category offers distinct advantages based on campaign goals and budget considerations.