Video game content that pushes boundaries can spark intense public debate, putting PR teams in the hot seat. When a game tackles sensitive subjects—whether violence, political themes, or social issues—the response from players, media, and advocacy groups can range from passionate support to fierce criticism. PR professionals, community managers, and developers need a clear roadmap for managing these situations without compromising their creative vision or damaging their studio’s reputation. This guide provides actionable strategies for responding to public concerns, articulating artistic intent, and building community support when your game becomes the center of controversy.

Video games have matured as a medium, tackling complex themes that once belonged exclusively to film and literature. This artistic growth brings PR challenges that require specialized knowledge and careful planning. The gaming community operates across multiple platforms—from Reddit and Discord to Twitter and YouTube—where opinions spread rapidly and criticism can snowball within hours.

This month, the 5W team had the incredible opportunity to attend CultureCon 2025, the ultimate gathering for Black creatives, culture-shifters, and changemakers. Held at the Brooklyn Navy Yard, this year’s theme, “Take Space: The New Frontier,” celebrated the brilliance, innovation, and impact of Black creativity across industries, from beauty and tech to storytelling, entrepreneurship, and beyond.

The event featured a diverse lineup of brand sponsors celebrating Black creativity. Chase Ink returned as the presenting sponsor, championing the entrepreneurial spirit. Other partners included entertainment, media, and lifestyle brands that brought immersive activations to life. For example, Dosso Beauty, transformed their space into a full braiding bar, offering quick protective styles all weekend with clinically tested, non-toxic, hypoallergenic braiding hair, creating an experience that was both interactive and restorative.

Public relations has become a cornerstone of success for health technology companies seeking to form and promote strategic partnerships that accelerate market adoption and build credibility. In an industry where trust, regulatory compliance, and clinical validation are non-negotiable, the ability to effectively communicate the value of collaborations can determine whether a partnership generates meaningful impact or fades into obscurity. Health tech organizations that master the art of announcing new collaborations, highlighting partnership benefits through compelling messaging, and executing joint campaigns to broaden reach position themselves for sustained growth and competitive advantage. This guide explores how PR professionals, marketing managers, startup founders, and business development executives can leverage public relations strategies to maximize the visibility, credibility, and market impact of their health tech partnerships.

Public relations serves as the bridge between scientific innovation and public understanding in the health technology sector. When two organizations join forces to advance digital health solutions, medical devices, telemedicine platforms, or health data analytics, the partnership announcement represents more than a business transaction—it signals to healthcare providers, patients, investors, and regulators that validated solutions are available to address pressing healthcare challenges.

Email marketing remains one of the most powerful tools for converting leads into loyal customers, but success requires more than sending occasional newsletters. A well-structured email marketing funnel guides subscribers through a carefully designed journey—from initial awareness to long-term advocacy—using targeted messaging that speaks to their needs at each stage. Building this funnel demands attention to automation, personalization, and continuous optimization through testing. When executed properly, email marketing can deliver measurable results that transform your business relationships and drive consistent revenue growth.

An effective email marketing funnel mirrors the natural customer journey, guiding subscribers through distinct stages that align with their readiness to engage with your brand. This structure typically includes awareness, consideration, decision, and retention phases, each requiring specific content strategies and messaging approaches.

When a company’s reputation takes a hit, the path forward can seem insurmountable. Yet history shows us that some of the world’s most recognized brands have faced severe reputation crises and emerged stronger than before. These recovery stories offer more than just inspiration—they provide a roadmap for organizations navigating their own challenges. By examining how companies like Domino’s Pizza, Starbucks, Uber, and others successfully rebuilt trust with their customers, we can extract actionable strategies that apply across industries. The lessons learned from these real-world examples demonstrate that reputation recovery isn’t just possible; when handled correctly, it can actually strengthen customer relationships and create lasting business value.

Domino’s Pizza faced a significant reputation crisis in the late 2000s when customer satisfaction plummeted and the brand became synonymous with poor quality. Rather than deflecting criticism or making incremental changes behind the scenes, Domino’s took a bold approach that would become a textbook example of reputation recovery through radical transparency.

Event organizations hold a unique advantage in the social media landscape – their staff experience the excitement and energy of live events firsthand. When employees share authentic stories and behind-the-scenes moments, they create genuine connections that resonate far more than traditional marketing. Research shows employee-shared content receives 8 times more engagement than content shared through brand channels. By developing a strategic employee advocacy program, event organizations can multiply their reach while building stronger internal culture.

The most effective employee advocacy programs begin with clear goals and measurable outcomes. Before launching social media initiatives or creating content guidelines, define what success looks like for your organization. Common objectives include increasing event registrations, building brand awareness, or strengthening recruitment efforts.

The inaugural Beauty New York transformed Lower Manhattan’s Oculus into a space for creativity and connection. Organized by the Cosmoprof North America team, the October 17-18 event brought together brands, founders, and trendsetters for two days of discussion, discovery, and product innovation. Blending professional expertise with consumer engagement, the debut signaled how beauty events are evolving to meet shifting expectations. 

Agency clients Catrice Cosmetics and essence Makeup joined a curated roster including Tir Tir, Dr. Dennis Gross, Medik8, Dossier, Macy’s Beauty, Lola from Rio, and No.7. Attendees, from Gen Alpha to Millennials, sampled products and engaged with brands directly. Panels and masterclasses led by Scott Barnes, Andrew Fitzsimons, and Carrie Gross examined how creativity, science, and storytelling continue to shape the beauty landscape.