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About Ronn Torossian

Ronn is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians, and celebrities. He oversaw the growth and expansion of 5W to the Inc. 500 list. 5W is recognized as one of the top 25 PR agencies in the US. At 5W, Torossian's client experience has included public relations programs for companies such as, Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, and others. As one of the foremost public relations experts in the US his work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. Torossian was a semi-finalist for Ernst & Young’s Entrepreneur of the Year and was named to both PR Week’s “40 Under 40” and Advertising Age’s “40 Under 40” lists. His book, “For Immediate Release,” hit bookshelves in 2011 and is available nationwide. He is a regular lecturer at universities and conferences and is a member of Young Presidents Organization 9YPO) and sits on the board of numerous non-profits

Five Qualities of Newsworthy PR

In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked […]

3 Truths of Consumer Public Relations

Maybe you are one of them, but it’s a cinch that you have been in line behind one of them. You know, one of those […]

Consumer - Lifestyle, Consumer Products/June 5th, 2013/

PR Implications of the Starbucks’ Smoking Ban


Coffee café chain Starbucks recently lowered a smoke-free cone around their cafes. Beginning June 1, the chain will no longer allow smoking within 25 feet […]

Consumer - Lifestyle, Food & Beverage, Public Relations/June 4th, 2013/

Cloud Server Provider DigitalOcean Joins 5WPR’s Corporate Practice

We are excited to announce that DigitalOcean, a New York-based cloud server and hosting provider named 5W Public Relations as its agency of record. Our Corporate Practice will carry out […]

5WPR News, Technology Marketing/June 3rd, 2013/

Lessons from PR Firms on handling public crisis


The recent public relations catastrophe, which took place aboard a Carnival cruise ship should have been a wakeup call for many brands – not just […]

Crisis Communications, Crisis PR, Litigation Communications/May 29th, 2013/

5 Necessary Social Media Tools to Build A Brand

You may have seen various infographics and memes humorously explaining the point of various social media outlets. They’re often good for a laugh, but in […]

Digital Media PR, Social and Digital Media, Social Media Agency/May 28th, 2013/

3 Ways Wifi in the Sky makes Business Travel More Effective

The New York Times recently published an article stating that the FCC has advanced its plans for faster in-flight WiFi service. This has business travelers […]

Social and Digital Media, Travel & Hospitality/May 27th, 2013/

Secret to Hiring Top Public Relations Professionals

Public relations is not a business for the meek or the thin-skinned and PR jobs are not always easy. But I LOVE this job! So, […]

5WPR News/May 27th, 2013/