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Consumer – Lifestyle

Will Sony’s Unique Sales Strategy be a PR Bust?

Excited mobile fans in the United States are about to, finally, be able to get their hands on the celebrated new Sony Xperia Z2. But, […]

Consumer Products, Digital Media PR, Industry News, Public Relations/April 30th, 2014/

Aerie flies high with “Real” ad campaign

It’s the ad campaign that had to happen. Sooner or later, someone would step up, and admit what everyone already knew says 5WPR CEO and […]

Beauty & Fashion, Consumer - Lifestyle/February 27th, 2014/

From Social to Sales: The Marketing and PR Power of Oprah

It is far from earth shattering news that a client placement on Oprah.com is a big deal says 5WPR CEO and Founder . Along with […]

Consumer Products, Social and Digital Media/November 12th, 2013/

Bollywood Invades Florida: Entertainment Public Relations

The world is getting smaller. The Internet followed air travel, ship travel and international mail in seeing to that. Now the world of film is […]

3 Truths of Consumer Public Relations

Maybe you are one of them, but it’s a cinch that you have been in line behind one of them. You know, one of those […]

Consumer - Lifestyle, Consumer Products/June 5th, 2013/

PR Implications of the Starbucks’ Smoking Ban


Coffee café chain Starbucks recently lowered a smoke-free cone around their cafes. Beginning June 1, the chain will no longer allow smoking within 25 feet […]

Consumer - Lifestyle, Food & Beverage, Public Relations/June 4th, 2013/

Go Green with Beauty, Celebrate Earth Day

As the celebration of Earth Month comes to a close, we couldn’t help but notice here at 5WPR the growing number of beauty brands making […]

Beauty & Fashion, Consumer Products/May 1st, 2013/

What can NY PR Firms Learn from Summer Blockbusters

New York, NY – April 14, 2013 – With the release of GI Joe a few weeks ago, the summer blockbuster season officially opened two months early. […]

Consumer - Lifestyle, Entertainment & Sports Marketing/April 24th, 2013/