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Public Relations

The Agency Life: Get to Know the 5W Culture

PR isn’t easy.

If you’re anything like most public relations professionals, in the early stage of your career you may have had a romanticized notion of […]

5W PR Workplace, Agency Life, Public Relations/March 11th, 2016/

Preparing for a Crisis to Your Business’ Reputation

There are many ways to prepare for when your business faces a nightmare about company products, services, or maybe somebody in the organization just happened […]

Corporate & Technology, Crisis Communications, Public Relations/March 8th, 2016/

How Marketing Helps Drive Sales for your Business

Smart companies recognize that aligning sales with marketing is a sure-fire way to ensure business growth. Marketing helps keep the brand as a premier choice […]

Media Relations, Public Relations/March 2nd, 2016/

Power PR on Instagram

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post […]

Public Relations, Social and Digital Media, Social Media Agency/March 1st, 2016/

W.H.O.’s Response to Zika Outbreak Sends Mixed Messages

The Zika virus has spread to more than 20 countries, including the U.S., causing the World Health Organization (W.H.O.) on Monday to declare the disease […]

Crisis Communications, Public Relations/February 3rd, 2016/

Different PR Playbook for Representing Sports Celebrities

Super Bowl 50 officially kicks off Monday night, with the obligatory Media Day.  Starting this year the NFL will move Media Day from its traditional […]

Entertainment & Sports Marketing, Public Relations/February 1st, 2016/

Convenience and Efficiency Cater to Changes in Home and Housewares Market

Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing […]

Consumer Products, Public Relations/January 29th, 2016/

PR Strategies for White House Wannabes (and What You Can Learn from Them)

It’s coming down to the wire. With the Iowa Caucus less than a week away, the campaign is shifting into high gear. But presidential candidates […]

Branding, Media Relations, Public Relations/January 28th, 2016/