Voice as the Next Tool
The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – ...
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Using a PR Campaign to Boost Fintech Marketing Efforts
Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or ...
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Pitch and Demo Events for Startups [B2B and B2C]
For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable. Whether the audience is ...
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Keeping Employees Invested and Engaged when Working from Home
For many, the opportunity to work from home is new and exciting, but are employees prepared to stay motivated outside of the office environment? While this seems to be the ...
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Israel Automotive Technologies Worth Watching
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make ...
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Big Tech Advertising: Olive Branch or Smoke Screen?
Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy ...
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How to Increase Conversions
Your product page is the place where most of your customers make the call to either buy your product or leave your store. Unfortunately, it’s also an oft-neglected part of ...
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Search and Display: How to Maximize the Impact of Google Ads
Digital marketing professionals would do well to put themselves into the customer’s shoes every now and then. Putting on a “customer hat” and thinking like a consumer can do wonders ...