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Social and Digital Media

Facebook Edge Rank & How to Increase your Post Reach

In order to increase interest in its paid post initiative, Facebook continues to find ways to decrease the reach of organic posts. One of its […]

Digital Media PR, Social and Digital Media, Social Media Agency/October 6th, 2014/

Social Media Integration for Healthcare Communications

At one time, businesses could thrive and exist without utilizing social media. While some may still operate without it, those days are long gone. Social […]

The Art of Newsjacking

 

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options […]

Digital Media PR, Social and Digital Media/September 29th, 2014/

Your Brand’s Guide to Ello

If you haven’t yet heard of Ello, it’s the latest social network that’s taking the internet by storm. The catch with Ello, however, is that […]

Branding, Public Relations, Social and Digital Media, Social Media Agency/September 29th, 2014/

Creating the Ultimate Pinterest PR Campaign

Countless articles have been written on the importance of sites like Twitter and Facebook to bring customers to your business, but one of the most […]

Branding, Digital Media PR, Social and Digital Media, Social Media Agency/September 16th, 2014/

The Art of Storytelling for Startups

The first few years of this decade have proven to be a bullish time for those who are able to combine technical expertise with business […]

Public Relations, Social and Digital Media, Startups, Technology PR/September 9th, 2014/

Doing Back to School Marketing the Right Way

The back to school season is one of the biggest shopping seasons of the year, second only to Black Friday. This year, in particular, the […]

Duane Reade: Leading the Way in Content Marketing

When most people think about Duane Reade, the image that comes to mind is its ubiquitous presence on the streets of New York. What people […]