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Crisis Communications

4 Ways to Build Positive PR Before a Crisis Strikes

You never know when a public relations crisis may land on your doorstep. You need to be ready BEFORE that moment comes. But, what should […]

Crisis Communications, Crisis PR/March 23rd, 2014/

Exactly the Right Time to Shut Up

It was supposed to be just another innocently fun episode in the life and times of the cute little GEICO pig, the happy hog who […]

4 Steps To Fix The NFL’s PR Problem

To say that the National Football League has a public relations and image problem is like saying Robert DeNiro is a great actor – an […]

Crisis Communications, Crisis PR/November 21st, 2013/

Facebook: Just because you can doesn’t mean you should

People call 5WPR all the time wanting to know if there’s a silver bullet to social media success. Not really, no. Building a solid reputation […]

Three Reasons A-Rod Fouled Off His Career

His sentence handed down, the one-time face of the Yankees addressed the media and, through them, his fans. Those whom he has left, anyway. Unlike […]

5WPR News, Crisis Communications, Entertainment & Sports Marketing/August 13th, 2013/

Don’t Let a PR Crisis Surprise You

When you are building a brand or making a name for yourself, eventually you will have a rough couple of weeks according to Ronn Torossian […]

5WPR News, Crisis Communications/July 12th, 2013/

Five Qualities of Newsworthy PR

In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked […]

Carnival Cruises: Don’t Look at Me… Blame the Agency!

It’s been a difficult few years for Carnival Cruise Line. Earlier this year, one of its ships, Triumph, got stranded at sea and eventually towed […]

5WPR News, Crisis Communications, Crisis PR/June 3rd, 2013/