Latest Post

Digital Media PR/May 3rd, 2018/

What is Online Reputation Management (ORM)?

When a professional, respected individual “Google’s” themselves, there’s a good chance that they’ll see a handful of information appearing on the front page of the […]

Public Relations/April 25th, 2018/

What Is Public Relations and Why Is It Important?

While everyone seems to know the term public relations, not everyone understands what it means. Though many organizations understand that PR is a great way […]

Crisis Communications/April 24th, 2018/

Crisis Communications in the Age of Everything Toxic

By: Rob Ford, Senior Vice President

The new state of our media is creating a landscape proving ever more difficult for businesses and the communications professionals […]

Social and Digital Media/April 13th, 2018/

5 Content Tips to Apply to Your Brand’s Digital Strategy

By: Kelsea, Social Media Director

While social media algorithms and trends are always changing, one thing still holds true: content is king. This means that brands […]

5WPR News/March 28th, 2018/

EXPO WEST RECAP

By: Dara, Executive Vice President and Annette, Senior Vice President

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and […]

Agency Life/March 23rd, 2018/

Agency Culture: Interview a Coworker

By: Jake, SEO Specialist
Tell Us about Yourself
My name is Jake and I’m an SEO Specialist here at 5W Public Relations. I grew up in the […]

Media Relations/March 12th, 2018/

Lycored Campaign Spotlight: #rethinkbeautiful

By: Jacolyn, Account Director

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one […]

Public Relations/February 21st, 2018/

Growing a PR Career at 5W Public Relations

By: Cassie, HR & Talent Supervisor

Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that […]