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Public Relations

Persuasion in PR

Why is persuasion important?  When you are trying to influence people you need to not only sell yourself but help consumers understand how your product […]

Digital Media PR, Public Relations/November 28th, 2016/

How The Worlds Of PR and SEO Benefit Each Other

The world of marketing is rapidly changing. With the advent of digital communication and the explosion of social media, it is no surprise that things […]

Digital Media PR, Public Relations/November 16th, 2016/

Shopper PR: Using Public Relations to Target Customers

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and […]

Consumer Products, Digital Media PR, Public Relations/November 2nd, 2016/

5 Ways Social Media has Changed Public Relations

Over the past decade, the field of public relations has undergone a lot of changes. Many different aspects of technology and communication advancements led to […]

Public Relations, Social and Digital Media/October 6th, 2016/

How Community Management can Impact your Brand

Many people think of a community manager and social media manager as one and the same. However, there is a distinct difference between the two. […]

Branding, Public Relations/September 24th, 2016/

Luxury Public Relations Strategy

Marketing or creating public relations campaigns for luxury items almost always shares some common elements, and the top item to keep in mind is:
Exclusivity
Whether it’s […]

Branding, Consumer - Lifestyle, Public Relations/September 14th, 2016/

One Step Ahead: Keeping Your Brand Ahead of the Competition

Staying ahead in today’s market requires a proactive, rather than a reactive approach to business. Companies cannot merely watch and wait to see what happens, […]

Branding, Public Relations/September 12th, 2016/

The Changing Face of the Public Relations Agency

Traditional public relations was perhaps much easier than digital PR in the modern age. PR specialists wrote press releases, made connections and fought for placement […]

Branding, Public Relations/August 9th, 2016/