jane iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic surgeons and dermatologists worldwide. Since 2012, jane iredale has tasked 5W with designing and executing annual, multi-faceted PR campaigns that:

  • Increase quality and quantity of top-tier print and digital media coverage year over year
  • Support product launches and category expansions (i.e. skin care, hand care, supplements) with needle-moving campaigns
  • Boost organic, no-fee partnerships and publicity with key makeup artists, celebrities and social influencers
  • Elevate the profile of president and founder, Jane Iredale, maximizing press for her accolades and personal appearances
  • Strengthen brand awareness in niche categories, including the spa, medical, bridal and green/natural beauty industries
  • Publicize company initiatives, i.e., milestone anniversaries, opening of new global headquarters, industry trade shows, third party brand partnerships, philanthropic programs and more

Media Placements

Beauty Public Relations - Beauty PR - 5W PR Agencies


5W’s PR strategy focuses on earned media and organic program growth, expanding the following programs year over year:

  • Full Scale Media Relations Campaign (Product Placement, Company News, Brand Experts)
  • Dynamic, Personalized Print and Digital Press Events with Social Media Activations
  • Quarterly Creative Product Mailings
  • Influencer and Blogger Seedings and Giveaways
  • Instagram and YouTube Placement
  • Celebrity Makeup Artist Relationship Program
  • Annual Desk Side Meetings
  • Editorial Award Submissions
  • Editor Relationship Program (One on One Meetings, Gifts, Personal Conversations)


5W has increased placements, impressions and accolades year over year and executed dozens of award-winning campaigns to support brand awareness and sales.

Highlights include:

  • 15+ billion media impressions and growing
  • 1000+ print placements and growing, including Harper's Bazaar, Cosmopolitan, W, ELLE, VOGUE, Dr. Oz The Good Life, The New York Times, WWD, Town and Country and TODAY
  • 30+ editorial award wins and growing, including Allure, SELF, SHAPE, NewBeauty, American Spa, BRIDES and O, The Oprah Magazine
  • 2,500+ digital and influencer placements and growing, including Into the Gloss, Wayne Goss, Michelle Phan, Refinery29, Total Beauty, Byrdie, SheFINDs and Huffington Post
  • 50+ confirmed celebrity fans, including Anna Kendrick, Cindy Crawford, Jessica Alba, Jessica Biel, Rihanna, Emma Watson, Khloe Kardashian and Jillian Michaels
  • Increased sales, site traffic, social media engagement, consumer inquiries and SEO rankings year over year
  • SABRE Awards Finalist for Blogger Outreach Program


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