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About Ronn Torossian

Ronn is known for his resourceful, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians, and celebrities. He oversaw the growth and expansion of 5W to the Inc. 500 list. 5W is recognized as one of the top 25 PR agencies in the US. At 5W, Torossian's client experience has included public relations programs for companies such as, Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, and others. As one of the foremost public relations experts in the US his work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions. Torossian was a semi-finalist for Ernst & Young’s Entrepreneur of the Year and was named to both PR Week’s “40 Under 40” and Advertising Age’s “40 Under 40” lists. His book, “For Immediate Release,” hit bookshelves in 2011 and is available nationwide. He is a regular lecturer at universities and conferences and is a member of Young Presidents Organization 9YPO) and sits on the board of numerous non-profits

5 Ways to Manage Your Company’s Crisis PR

Today on the 5WPR blog we are going to breakdown some tools to help clients work through crisis PR issues.  Throughout our experience with a crisis […]

Crisis Communications/April 28th, 2013/

Beyond “Metro” why male beauty PR must change its message

While it may be tempting to focus any conversation about beauty PR on superficial concerns, smart beauty PR goes much deeper. Society and culture are […]

Beauty & Fashion, Public Relations/April 28th, 2013/

Social Media PR Tactics Every PR Firm Must Use

Times are changing and social media is everywhere you look these days. It is extremely crucial for a PR firm to know the newest social […]

Social and Digital Media, Social Media Agency/April 26th, 2013/

CEO of 5WPR Ronn Torossian on Brent Musburger Crisis

From the PR industry perspective, a public apology can improve a PR Crisis or it can make a small PR crisis into a much bigger […]

Crisis Communications, Crisis PR/April 25th, 2013/

5WPR’s Ronn Torossian Discussing Gwyneth Paltrow OMG Insider

This week, People Magazine named Gwyneth Paltrow as “the world’s most beautiful woman.” After the announcement, it became clear that many people did not agree. OMG covered the social […]

5WPR News/April 24th, 2013/

5 Essential Communication Strategies for New York PR Firms

New York is the understood and unrivaled champion of worldwide communication. PR firms in NY that want to thrive must continue to find new ways […]

Social and Digital Media/April 23rd, 2013/

Does Your PR Firm Package Success?

For the public relations professional, success can occasionally unexpectedly, but most often it is the result of careful planning and well-executed strategy. To consistently package […]

Social and Digital Media/March 11th, 2013/

Facebook IPO & PR

It’s not so much the banks taking the beating as the social network. Ronn Torossian, the chief executive of 5WPR, said in an email to Portfolio.com […]