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Crisis PR

Exactly the Right Time to Shut Up

It was supposed to be just another innocently fun episode in the life and times of the cute little GEICO pig, the happy hog who […]

4 Steps To Fix The NFL’s PR Problem

To say that the National Football League has a public relations and image problem is like saying Robert DeNiro is a great actor – an […]

Crisis Communications, Crisis PR/November 21st, 2013/

Avoiding Spillover Scrutiny After a PR Crisis

Recently a Texas-based medical equipment company got hammered into submission by the government for alleged Medicare fraud. Overbilling such huge numbers that the entire industry […]

Crisis PR, Industry News/September 20th, 2013/

Facebook: Just because you can doesn’t mean you should

People call 5WPR all the time wanting to know if there’s a silver bullet to social media success. Not really, no. Building a solid reputation […]

Five Qualities of Newsworthy PR

In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked […]

Carnival Cruises: Don’t Look at Me… Blame the Agency!

It’s been a difficult few years for Carnival Cruise Line. Earlier this year, one of its ships, Triumph, got stranded at sea and eventually towed […]

5WPR News, Crisis Communications, Crisis PR/June 3rd, 2013/

Handling a Public Relations Crisis

Handling a crisis is partly about staying calm and somewhat removed from the situation at hand.  When a client calls with an issue that they believe to […]

Crisis Communications, Crisis PR/May 30th, 2013/

Lessons from PR Firms on handling public crisis

 

The recent public relations catastrophe, which took place aboard a Carnival cruise ship should have been a wakeup call for many brands – not just […]

Crisis Communications, Crisis PR, Litigation Communications/May 29th, 2013/