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Corporate & Technology

Integrating SEO into Public Relations

The work we do as public relations professionals helps to build brands through earned media and at the core of this is content. Every day […]

Lessons from PR Firms on handling public crisis


The recent public relations catastrophe, which took place aboard a Carnival cruise ship should have been a wakeup call for many brands – not just […]

Crisis Communications, Crisis PR, Litigation Communications/May 29th, 2013/

Acting Locally to Expand a Brand Globally

Sometimes, when thinking about major corporate public relations, there is a tendency to think big first. Of course, when your target market is regional, national […]

Corporate & Technology, Social and Digital Media/May 10th, 2013/

March Madness creates viral technology PR

PopSci exploits timely corporate PR to increase product appeal These days, technology PR is constant. Whether it’s Google, Apple, Samsung or Microsoft, consumers are bombarded […]

Corporate & Technology, Technology Marketing/April 24th, 2013/

Travel PR Firms get a Boost from Mobile Offers

Travel PR Firms are using new tools to offer tourists “do it now” mobile offers and deals to boost sales. For mid-tier and secondary  tourist […]

Corporate & Technology, Travel & Hospitality/April 16th, 2013/