5W Insights: February 2015 – Blizzard Business

5W PR - NYC, LA and Denver PR Company

Blizzard BusinessHow Smart New York Businesses Navigated the Storm
Using Weather to Generate PR Buzz

Last week’s snow brought transit, operational and communications challenges to companies in the North East. It also brought communications opportunities, for organizations savvy enough to move quickly and leverage messaging as the storm approached. While companies like Uber and Lyft ran price surges around the storm, 5W client the Greater New York Taxi Association announced that they would be offering free fares for emergency responders, the elderly and the disabled during and in the aftermath of the storm.  Gaining coverage in Newsweek, USAToday and more, the story gives us yet another reason to love NYC.  Read more here.


Want to be in the know? We’ve got you covered. 5W is here to help keep you informed on the most pressing topics in this industry this month. Here, we offer our insights on the hottest topics in PR, communications and branding.

With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part of the equation will be far easier. Read more for 5WPR CEO, Ronn Torossian’s tips on what forms the foundation of a winning PR campaign.

Each industry has certain figures whom are regarded as key figures. They’re leaders whom have accomplished something or demonstrated their knowledge on a daily basis in ways to help others. 5W EVP & GM, Erika Kauffman, shares how utilizing influencers can bring an incredible boost to your marketing campaigns.

Have you seen the recent Carl’s Jr. sexy superbowl ads? Do you think they are a smart superbowl marketing strategy or simply objectifying women? Ronn Torossian sat down with Entertainment Tonight to discuss.

Creating a steady and growing email list is not always a simple task, regardless of the overall popularity of your business or brand. Utilizing a few email marketing strategies is highly beneficial when looking to expand your reach while obtaining and keeping customers interested in newsletters and blasts you have to share. Click here to see Erika Kauffman’s top strategies for email marketing in 2015.

As many internet marketing experts know, having a PR team devise and implement a digital advertising strategy can yield absolutely amazing results. To gain a better understanding of how PR professionals help build brands in the online space and help take your company to the next level read 5WPR CEO, Ronn Torossian’s guide for digital programs.

A highlight of 5W’s events and team collaborations at the agency this month.
Congratulations to Erika Kauffman EVP & GM: Named as one of 2015’s NY Women of Influence

Erika Kauffman 5WPR

Erika Kauffman, Executive Vice President and General Manager of 5W Public Relations was an honoree at NY Business Journal’s 2015 Women of Influence Awards.

Each year, an elite group of professional women from across a spectrum of industries are recognized for their achievements and we are proud to see one of 5W’s leaders named among such an esteemed group!

  Brandfire Public Relations - 5W PR
JetSmarter Public Relations Firm
Car2Go Public Relations

New York Magazine featured a story on car2go’s service being available in Brooklyn, development within the U.S. market, and how it fits into the car sharing ecosystem.


Medifast PR Agency
Zeta Interactive Public Relations Company
Jane Iredale Public Relations Agency