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Duane Reade: Leading the Way in Content Marketing

When most people think about Duane Reade, the image that comes to mind is its ubiquitous presence on the streets of New York. What people […]

Public Relations to Build a Startup Company

Building a business from the ground up takes a lot of work, but you think you know that already. You’ve heard all the clichés, and […]

Branding, Startups, Technology Marketing, Technology PR/August 20th, 2014/

Is Wearable Tech the Future of Consumer Technology?

The technological advances for consumers seem to be coming thick and fast. The advent of “wearable” technology offers a new way of implementing some of […]

Branding, Public Relations, Technology Marketing, Technology PR/August 14th, 2014/

Food and Beverage Industry Influencers

The food and beverage industry is quite unique in the ways that it doles out its accolades. All industries have their taste makers to be […]

Leverage your Oppurtunity: Top Tips for New PR Professionals

While there are several exciting career fields that an individual could opt to enter, choosing to become a PR professional can be uniquely rewarding.
This is […]

5WPR News, Agency Life, Branding, Public Relations/August 1st, 2014/

Selling Snacking: How Snack Companies fight the Snack Attack with PR

For those who constantly struggle with watching their weight, snacking is the bane of human existence. While mindless munching is an enjoyable (and addictive) activity, […]

Branding, Food & Beverage, Public Relations/July 28th, 2014/

The Trait that will EMPOWER your PR: Traits for PR Professionals

In a recent article at BizJournals.com, Stacy Epstein suggests that one leadership trait trumps all others. Now, everyone reading this may have their pick for […]

Branding, Industry News, Public Relations/July 24th, 2014/

Why Distinct PR Messaging is Key in Defining Your Brand in The Marketplace

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand […]