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Media Relations

You Earned that Media — Now what?

For far too many brands, getting the headline is the goal. They may not “say” that, but the way they operate their communications efforts proves […]

Media Relations, Public Relations/June 12th, 2018/

Building a Balanced and Impactful Integrated PR Campaign

Sometimes, when a brand or personality wants to get a message out, they start by asking the wrong questions. In today’s fast-paced, internet-saturated world, it’s […]

5WPR Workplace, Inspiration, Media Relations, Public Relations/June 6th, 2018/

5 Reasons to Start Using Instagram Influencer Marketing

Want a million followers on a social media network? The simplest solution could be to turn to influencer marketing. Brands and influencers all over the […]

How Experiential Marketing Could Benefit your Company

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything […]

Digital Media PR, Media Relations, Public Relations/May 18th, 2018/

Lycored Campaign Spotlight: #rethinkbeautiful

By: Jacolyn, Account Director

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one […]

Media Relations/March 12th, 2018/

Media Training is Vital to Your Brand’s Success

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR […]

Media Relations/November 29th, 2017/

Why PR is so Important for Consumer Electronics

Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR […]

Consumer Products, Media Relations, Technology Marketing/March 27th, 2017/

How to Measure PR?

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? After all, for an expensive service, […]

Media Relations, Public Relations/January 17th, 2017/