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Crafting a compelling story is key to your newly founded businesses success. Storytelling is one of the most important aspect to a Startup and crafting this message along with a strong Startup PR Strategy, will help your business gain real results.

4 Things You Must Include In Your Pre-launch Checklist

In a previous post, we highlighted how your company can benefit from tying in a product/company launch with PR – and the huge ROI that […]

Public Relations, Startups/June 10th, 2015/

How PR Can Help You REALLY Launch Your Product or Idea

If you are planning to launch a new product or business, you need an effective  public relations strategy to tell the world about your endeavor. […]

Branding, Public Relations, Social and Digital Media, Startups/December 18th, 2014/

When Strategy Meets Sales: 6 PR Tips for Driving Sales

Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”.  […]

The Art of Storytelling for Startups

The first few years of this decade have proven to be a bullish time for those who are able to combine technical expertise with business […]

Public Relations, Social and Digital Media, Startups, Technology PR/September 9th, 2014/

Public Relations to Build a Startup Company

Building a business from the ground up takes a lot of work, but you think you know that already. You’ve heard all the clichés, and […]

Branding, Startups, Technology Marketing, Technology PR/August 20th, 2014/

PR For Startups: Raise Money, Attract Customers and Go Global

Thousands of Startup businesses are beginning to rise. Despite the bad economy in some states, it is not uncommon for a wide range of companies ranging […]

Startups, Technology Marketing, Technology PR/July 2nd, 2014/

Branding and Public Relations Go Hand-in-Hand

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching […]

Branding, Consumer - Lifestyle, Digital Media PR, Startups/June 2nd, 2014/

Is the Future of Nike in the Software Industry?

For the last several years, Nike has been toting its Nike Fit line of wearable tech equipment. These devices allowed runners and other individuals wearing the […]