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Crisis Communications, Media Relations/January 14th, 2016/

What Communicators Can Learn From Martin Luther King, Jr.

This weekend kicks off a series of events throughout the nation celebrating Martin Luther King, Jr., culminating with a federal holiday Monday marking the civil […]

Media Relations, Public Affairs - Government Relations/January 12th, 2016/

3 Ways for PR Pros to Brace the Boss for a Major Speech

President Obama delivers his final State of the Union Address Tuesday night, with the fight against international terrorism expected to take center stage.  A lot […]

Branding, Digital Media PR/January 11th, 2016/

‘El Chapo’: A Master Of Social Media

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your […]

Branding, Consumer Products/January 4th, 2016/

Brick & Mortar: Dying Trend or a Necessity for Holiday Sales?

Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales […]

Agency Life/December 17th, 2015/

Happy Holidays

As the holiday season is upon us, we examine that for which we are truly thankful. 5W PR thrived this year because of the amazing […]

Agency Life/December 14th, 2015/

5WPR Giving

Charity is something that means a lot to the staff at 5W Public Relations. Our employees have causes that are very near and dear to […]

Corporate & Technology, Public Relations/December 8th, 2015/

The Value of Public Relations in Education

The importance of public relations is perhaps best illustrated in one simple fact. Not only do more colleges offer public relations courses than before, but […]

Technology PR/November 18th, 2015/

The One “Must Learn” Rule Programmers Can Teach To PR Professionals

Technology Public relations professionals should take a cue from what programmers learned through failed attempts and revisions, making tech communications easy for anyone to understand.

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