Corporate communications is the function responsible for how a company speaks to all of its audiences — investors, employees, customers, regulators, media, and the public. It shapes the corporate narrative, manages executive visibility, and protects the company's reputation across every channel.

In the AI Communications era, corporate communications faces a new challenge: AI engines don't just summarize what the media says about a company — they synthesize it into definitive-sounding answers. When a buyer, investor, or journalist asks ChatGPT, Claude, or Perplexity "What does [company] do?" the answer is now corporate communications' responsibility to influence.

This glossary covers the working vocabulary of corporate communications — the terms every practitioner needs to build, protect, and project a company's narrative.

Corporate Communications Terms

• Corporate Narrative
• Executive Visibility
• Message Map
• Key Messages
• Talking Points
• Q&A Document
• Corporate Newsroom
• Spokesperson Protocol
• M&A Communications
• ESG Communications
• Brand Architecture
• Corporate Positioning
• Annual Report Communications
• Corporate Social Responsibility (CSR)
• Executive Thought Leadership