Employer branding is the practice of shaping how a company is perceived as a place to work — its reputation among current and prospective employees. It spans the careers site, Glassdoor presence, recruitment marketing, and the lived employee experience, and it directly affects the ability to attract and retain talent. Employer branding sits at the intersection of internal communications, HR, and PR, because the strongest employer brand is an authentic reflection of the actual culture, not a recruiting veneer.