First 24-Hour Communications Audit

The audit covers multiple surfaces in parallel: (1) Earned media landscape, breaking news, competitor positioning, industry narrative. (2) Social media sentiment and velocity, which audiences are talking, amplifying, spreading. (3) AI engine entity descriptions, what ChatGPT, Claude, Perplexity, and Google AI Overviews are currently returning. (4) Prior coverage inventory, what's already indexed, rankings, tone. (5) Regulatory/legal surface, are there concurrent disclosures or filings that frame context?

Speed is the operative constraint. A thorough first 24-hour audit is often incomplete by definition, the landscape is still moving. The goal is to establish baseline by hour 6-8, identify communication constraints (legal, regulatory), and flag high-impact counter-narratives that must be addressed in the first statement.

In the AI era, the audit includes AI engine auditing: not just "what's being said about us" but "what's AI engines surfacing about us", which sources are weighted, what's emphasized in entity descriptions, where the damage is highest across ChatGPT vs Claude vs Perplexity. Reputational damage in AI engines often lags social/earned by 48-72 hours but lasts longer. The first 24-hour audit that flags emerging AI damage can shift response sequencing.