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Glossary/Large Language Model (LLM)

Large Language Model (LLM)

When someone asks an assistant for a recommendation, the answer comes from the model's training and from sources retrieved at that moment. Brands that publish clear facts and earn credible coverage are easier for these systems to describe accurately.

5W PR Glossary — Definition & Meaning

What it means

Large Language Model (LLM)

Why do LLMs matter for brands?

Related ideas

See LLM Optimization for how brands shape what models say, and Semantic Retrieval for how answers are assembled.

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