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Glossary/Pickup (Secondary Coverage)

Pickup (Secondary Coverage)

Pickup shows that a story had legs beyond the first placement. A single feature that is syndicated, summarized or cited by other outlets reaches far more people than the original alone.

5W PR Glossary — Definition & Meaning

What it means

Pickup (Secondary Coverage)

Why does pickup matter?

How is it tracked?

Media monitoring for the story's key phrases and links.
Counting republished, syndicated and follow-up pieces.
Noting which angles other outlets chose to repeat.

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