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Glossary/Reputation Management

Reputation Management

Reputation today is formed as much in search and AI answers as in the press.

5W PR Glossary — Definition & Meaning

What it means

Reputation Management

What does reputation management cover?

  • Monitoring search results, reviews, media and social conversation.
  • Publishing accurate, well-sourced content about the brand.
  • Responding to issues before they spread.
  • Checking what AI assistants say and correcting what they get wrong.

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