5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
05.16.25
Earlier this month, founders, investors, and beauty industry leaders came together in New York City for CADRE Clean Beauty NYC 2025. The event offered a dynamic blend of expert-led workshops, real-world brand insights, and targeted networking opportunities designed to help emerging beauty brands scale with purpose and impact. Below is a recap of standout insights from the 5WPR team in attendance, along with guidance for how brands can translate these lessons into long-term growth.
Christina Rodriguez and Angie Castro-Patterson representing 5WPR at CADRE Clean Beauty NYC 2025.
Inclusive Beauty Is Smart Business
One of the clearest messages from the event was that inclusive branding is no longer optional. As Asha Shivaji of SeeMe Index shared, brands must make multicultural marketing a foundational part of their business strategy. With the U.S. projected to become a minority-majority nation by 2040, today’s beauty consumers expect to see themselves represented authentically across campaigns, packaging, and digital channels.
True inclusion also means considering people with disabilities, gender diversity, and intersectional identities. Forward-thinking brands like e.l.f. Cosmetics are already setting the standard with accessible packaging and inclusive campaigns that go beyond surface-level representation.
What Retailers Want From Emerging Beauty Brands
Annie Jackson, Co-Founder and CEO of Credo Beauty, gave founders a candid look into what retail buyers are really looking for. Yes, product performance matters, but what really drives retail decisions is a clear, compelling brand story. Retailers are looking for brands with a strong point of view, a distinct mission, and a loyal community that validates market demand.
Founders who know their margins, understand sales goals, and can confidently articulate their value proposition stand out. Staying true to the brand’s DNA is critical, even when navigating different retail environments. That includes resisting fleeting trend cycles in favor of thoughtful, aligned product development.
Annie Jackson, Co-Founder and CEO of Credo Beauty speaks on retail buyers and emerging beauty brands.
Think Like a GM: Scale with Strategy
During the “Think Like a GM” panel, executives from Estée Lauder, AAVRANI, and Augustinus Bader shared how founder-led brands can prepare for long-term growth. Strategic communications, consistent storytelling, and clear operational goals are all key components of success.
PR efforts should evolve alongside the brand, supporting media, retail, and investor relations. While not every brand is ready for a full-time general manager, fractional leadership or trusted agency partners can provide the necessary structure. This is where integrated corporate communications becomes especially valuable, ensuring consistency across all channels and audiences.
Distribution Decisions Start with Messaging
A brand’s retail and distribution strategy should never be an afterthought. Panelists from MATTR, ESW Beauty, and Skin by Ella explained that how and where your product shows up in the world sends a powerful signal. From local boutiques to national chains, distribution choices shape brand perception.
Storytelling must be aligned with the type of distribution. Digital media, packaging, and educational materials all need to reinforce the brand’s core message. As your footprint expands, smart beauty PR becomes even more essential to keeping that message clear and compelling.
Amazon as a Brand-Building Channel
Amazon’s Emerging Brands team joined The Outset to unpack the platform’s growing role in shaping modern beauty brands. No longer just a sales engine, Amazon is now a key part of brand storytelling and conversion strategy.
To win on Amazon, brands must treat it like any other premium channel. That means investing in high-quality content, engaging visuals, branded storefronts, and strategic ad placement. Strong beauty digital marketing helps amplify visibility while keeping messaging aligned across platforms.
Editors Still Matter: Modern Media Relations Tips
Allure’s Dianna Mazzone Singh closed Day 1 with a practical session on what works (and what doesn’t) when pitching to editors. Her advice was to keep things simple. A punchy subject line, one standout product, and thoughtful gifting go a long way.
Affiliate readiness is now a must, and while tools like AI can help brainstorm ideas, real editor interest still depends on relevance, originality, and human insight. That’s where high-impact Digital PR can make a difference, building buzz in a competitive space. With outlets like Allure shifting toward first-person, opinionated formats to stand out in the SEO race, there’s even more value in exclusive, story-driven pitching that puts editors at the center.
Allure’s Dianna Mazzone Singh closing out CADRE Clean Beauty NYC Day 1.
Community Is the Future of Beauty Engagement
The final session featured leaders from Topicals, Glossier, Shiseido, and United Talent Agency, who shared insights into building brand communities that last. Their advice was to move away from chasing virality and instead focus on authentic, consistent engagement.
Whether rooted in skincare education, wellness advocacy, or cultural relevance, today’s strongest communities form around brands that have a clear mission. That’s why many of the fastest-growing brands are supported by specialized health and wellness PR that centers values and vision over short-term trends. The panel also emphasized that not all loyal customers are built to be advocates. Understanding those nuances helps brands tap into the right voices for the right moments. And as co-creation becomes more central to product development, brands that truly listen and integrate community feedback will deepen trust and relevance long-term.
Leaders from Topicals, Glossier, Shiseido, and United Talent Agency share insights on the future of beauty engagement.
Final Thoughts: Use PR as a Growth Engine
CADRE Clean Beauty NYC 2025 confirmed what we already know: scaling a beauty brand in today’s market requires more than great products. Founders must build with intention, invest in communications, and leverage PR as a strategic driver of growth.
Whether your brand is launching in retail, expanding online, or scaling into wellness categories, 5WPR’s expert teams are ready to support your next stage of growth.
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