Duane Reade

Overview

Duane Reade, a subsidiary of the Walgreen Company, is the New York metro area's largest regional drugstore chain. With over 250 locations throughout the five boroughs and New Jersey, Duane Reade serves as the drugstore of choice to a vast community of consumers. Duane Reade trusted 5WPR to elevate its position in the digital marketing space, drive customer acquisition through awareness of its consumer technology, and establish a profile for the company's marketing manager.

Strategy

5WPR secured a feature in Adweek highlighting Duane Reade's 1 million Twitter followers milestone and promoting the #DR1MM event. Leveraging the client's social media reach, 5WPR developed holiday marketing campaigns and created awareness in the retail and drugstore trades. 5WPR then harnessed media relationships to secure coverage for store openings, events and marketing achievements, and drove customer acquisition around Duane Reade's partnership with weather app Poncho and its iBeacon pilot.

Results

5WPR doubled the chain's Twitter followers to two million within four months, positioning Duane Reade as an innovative, tech-savvy market leader and amplifying customer acquisition. Explore our corporate PR services.