Positioning an AI Pioneer as the Future of Airline Pricing

At the outset of the partnership, Fetcherr faced several key challenges. The company did not yet have a customer within the airline industry and lacked a spokesperson presence in the United States. With no airline partnerships to reference, 5WPR was tasked with building credibility and awareness for Fetcherr in a highly competitive and traditional industry. In addition, the agency needed to secure meaningful coverage around future funding announcements while positioning Fetcherr as a long-term leader in both aviation and the broader AI space.

5WPR launched a robust thought leadership campaign by elevating credible voices within the Fetcherr organization, including board member and former British Airways CEO Alex Cruz, Fetcherr’s CEO Roy Cohen, and Fetcherr’s Chief AI Officer Dr. Uri Yerushalmi. Their insights were strategically tied to ongoing travel challenges such as pilot shortages, long security lines, and operational chaos, providing a timely and relevant entry point into the media conversation. These efforts secured expert commentary placements in national outlets, including USA Today, NASDAQ, and The Dallas Morning News, which positioned Fetcherr as a smart solution to the industry's most pressing problems.

As Fetcherr secured airline partners, including Azul Airlines, Virgin Atlantic, Royal Air Maroc, WestJet, and Delta, 5WPR led the media rollout for each announcement. Each campaign spotlighted the unique benefits of the company’s Large Market Model and Generative Pricing Engine. When the time came to promote Fetcherr’s Pre-Series B and Series B funding rounds, 5WPR successfully cut through a crowded AI narrative by executing a targeted digital PR campaign. The strategy secured placements in top-tier business and technology media, including TechCrunch, FORTUNE, Skift, The Wall Street Journal, PitchBook, and more.

Once Fetcherr had established itself as a credible voice in the airline sector, 5WPR began expanding its narrative into new industries. Through a combination of strategic media relations and integrated digital marketing efforts, the agency positioned the brand for growth across supply chain, logistics, ticketing, and international markets such as Asia. These efforts were supported by carefully crafted content marketing initiatives to further reinforce Fetcherr’s position as a global authority in AI.

Since launching the campaign, 5WPR has secured 225 media placements and generated over four billion media impressions. The agency successfully supported Fetcherr through a 12.5 million Pre-Series B raise, followed by a 90 million Series B round, both of which garnered extensive coverage in major business and technology publications. Social content surrounding thought leadership efforts generated over 635,000 impressions and nearly 6,000 engagements across just four posts, demonstrating strong resonance with Fetcherr’s target audience. In total, five major airline partnerships have been announced since 2022, with another planned for July 2025. The company has also received two industry awards and widespread recognition as a top voice in AI innovation.

Through strategic media relations and thought leadership, 5WPR helped Fetcherr break into the airline sector without a launch customer and build industry-wide credibility from the ground up. By aligning media outreach with real-time travel trends and leveraging a strong executive bench, Fetcherr quickly positioned itself as a trusted voice in AI-powered pricing. Continued momentum from funding and partnership announcements solidified the company’s leadership in aviation, while also paving the way for expansion into new markets and technologies. Today, Fetcherr is recognized as a leader not only in airline pricing but also as a transformative force in the future of AI-powered business intelligence.