CASE STUDY / HELLO CUP
igniting POSITIVE, INCLUSIVE CONVERSATIONS TO CELEBRATE MENSTRUAL WELLNESS
Brand Storytelling / Media Amplification / Sales
The Hello Cup was launched by registered nurse Mary Bond and Robyn McLean after they became frustrated by the lack of quality menstrual care on the market designed for all bodies who bleed. Typically regarded as a taboo topic, 5W was tasked with creating impactful global news around their disruptive products for #PeopleWithPeriods.
STRATEGY
With awareness of the alternative menstrual care category booming internationally, 5W executed a robust earned media and social blitz to help destigmatize the conversation around gender and periods.
1.2+
Billion media impressions
Top-tier
Campaign & product coverage
More than 1.2 billion impressions secured in first year.
Top-tier campaign and product coverage on StyleCaster, Buzzfeed, Us Weekly, NewBeauty, Teen Vogue and more.
Leveraged founder story and industry expertise to secure brand-dedicated profiles on Forbes, SWAAY, Medium and many others.
Organically engaged with 20+ sustainability and wellness-centric influencers to create viral Instagram and TikTok content.
RESULTS
