Case study · Client work
Jackery Prime Day PR Case Study: 293 Placements, 1.4B Impressions
5W handled marketing and messaging for Jackery's Prime Day and Big Deal Days push, earning 293 placements and 1.4 billion-plus impressions.
293
Media placements
1.4B+
Media impressions
200+
Added pre-sale placements
Overview
The brief from Jackery Prime Day PR Case Study: 293 Placements, 1.4B Impressions
PRACTICE: Earned Media | Amazon Prime Day | Consumer Technology
Jackery makes portable power stations and solar generators for home backup, outdoor adventures, and emergency preparedness. 5W handled marketing and messaging for Jackery’s Amazon Prime Day and Big Deal Days push, along with many related tasks, including securing product placements, announcing early deals, and tailoring product recommendations for each outlet.
Discover
Jackery wanted to maximize brand visibility and product exposure during Amazon’s Prime Day and Big Deal Days shopping events. The goal was to secure widespread media coverage, highlight promotional offers, and position Jackery’s portable power stations and solar generators as must-have solutions for home backup, outdoor adventures, and emergency preparedness.
Define
5W’s plan was to keep a steady flow of coverage before and during the sales events, with every pitch built around Jackery’s reliability, portability, and versatility.
Drive
- Ran a targeted media relations campaign focused on product placements across top-tier technology, consumer, lifestyle, and shopping outlets.
- Used pre-Prime Day promotions, early deal announcements, and peak shopping periods to keep coverage flowing.
- Handled proactive outreach with tailored product recommendations for each outlet.
- Kept up ongoing media engagement through the events, positioning Jackery’s products as compelling deals backed by reliability, portability, and versatility.
Deliver
5W secured 293 media placements and more than 1.4 billion media impressions during Amazon’s Big Deal Days, including coverage in Business Insider, CNN Underscored, Forbes Vetted, Good Housekeeping, Gizmodo, and USA Today.
- Pre-Prime Day sales outreach added 200+ more placements, extending Jackery’s visibility beyond the peak shopping event.
- Coverage reinforced Jackery’s position as a leading portable power brand.
Placement and impression totals estimate potential exposure and do not measure sales. This program sits within 5W’s consumer technology PR practice. For other Prime Day programs, see the Wavytalk Prime Day, Lifepro, and Yaber case studies.
Frequently Asked Questions
What did 5W handle for Jackery?
5W handled marketing and messaging for Jackery’s Prime Day and Big Deal Days push, along with many related tasks, including product placement pitching, early deal announcements, and tailored product recommendations for each outlet.
What results did the Jackery campaign report?
5W secured 293 media placements and more than 1.4 billion media impressions during Amazon’s Big Deal Days, plus 200+ additional placements from pre-Prime Day sales outreach.
Which outlets covered Jackery?
Coverage included Business Insider, CNN Underscored, Forbes Vetted, Good Housekeeping, Gizmodo, and USA Today.
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