PLAUD.AI

Overview

5WPR partnered with PLAUD.AI to launch the PLAUD NotePin, an AI-powered wearable notetaking device designed to help users capture, transcribe, and summarize conversations in real time.

The challenge was clear: the AI notetaking category was crowded, fast-moving, and facing skepticism from tech media due to mixed reactions around competing products. 5W needed to position PLAUD.AI as a credible innovator, differentiate the NotePin from other AI devices, and generate meaningful earned media attention around the product launch.

Strategy

With limited lead time ahead of the announcement and the launch falling close to Labor Day, 5WPR moved quickly to create a high-impact media strategy built around access, exclusivity, and product credibility.

Rather than relying on a standard press announcement, 5W recommended two virtual, embargoed pre-briefings for top-tier technology media. These sessions gave reporters early access to PLAUD.AI leadership, a first look at the NotePin, and the opportunity to see the product demonstrated in real time.

The briefings were designed to make the story feel timely, exclusive, and hands-on. Media received direct access to PLAUD.AI's CEO, a live product walkthrough, and a real-time Q&A that helped answer questions about functionality, privacy, use cases, and differentiation in the AI hardware market.

More than 20 leading technology and business reporters attended, including representatives from TechCrunch, The Verge, WIRED, Forbes, and CNET. By controlling the flow of information and prioritizing high-value media conversations, 5W helped PLAUD.AI enter the market with credibility and momentum.

Results

When the embargo lifted, the launch generated immediate national media attention. Marquee coverage appeared in TechCrunch, The Verge, and WIRED, followed by additional stories across major technology and business outlets.

Within 48 hours, 5WPR secured 416 million+ earned media impressions, 32 earned media placements, and 29 product sample requests for the ongoing reviews program.

Coverage highlights included TechCrunch, The Verge, WIRED, Forbes, Digital Trends, Engadget, TechRadar, ZDNet, CNET, and additional technology outlets.

The campaign successfully positioned PLAUD.AI as an emerging leader in AI-powered productivity technology and helped introduce the NotePin as a serious new entrant in the AI hardware and notetaking category.

Through a strategic AI PR and consumer technology launch campaign, 5WPR helped PLAUD.AI generate more than 416 million impressions, secure national technology media coverage, and build credibility for the launch of the PLAUD NotePin.