Case Study · Wavytalk
Amplifying a Viral Gen Z Sensation
CASE STUDY / WAVYTALK
The Engagement
What 5W did for Wavytalk.
Best known for its viral Thermal Brush with over 150M+ views on TikTok, Wavytalk quickly amassed a Gen Z cult following. 5W was tasked with capitalizing on this traction to increase brand awareness and demand in the US, build buzz with the media, and align with pop culture moments and celebrities to make Wavytalk a household name.
STRATEGY
We maximized Wavytalk's virality with impactful media storytelling focused on the brand's impressive sales stats, brand-owned data, trend forecasting, and timely seasonal & pop culture moments. We ideated creative mailers for unforgettable product deliveries and engaged in smart partnerships such as Marc Mena x Madeline Cline for the MET Gala which aligned seamlessly with the brand's target demographic. Everything we do is data driven and engaging - the perfect formula to exceed our clients' goals.
In our first 90 days, 5W secured 70+ placements across national broadcast, print, online and social outlets, totaling 3B+ impressions. This coverage included big wins including an organic TODAY Show segment which sparked 3x the brand's usual traffic to Amazon. We've also grew Wavytalk's share of voice from 2% to 39%, now ranked number one amongst their competitor set, and our comprehensive campaign has supported the brand's rapid growth in the US.
Discover how 5W can amplify your brand's impact with powerful storytelling and media strategies like we did for Wavytalk by visiting our beauty public relations services.
RESULTS
