The Gaming Trust Index

The U.S. gambling industry spent $3.9 billion on marketing in 2025. Less than 4% went to earned media and PR. Here is what the full $3.9 billion bought — and what it didn't.

The 5WPR Gaming Trust Index is the first annual study to document marketing spend allocation and brand credibility outcomes across the top U.S. sports betting, online gaming, and land-based casino operators. Built on public market data, operator financial disclosures, and analysis of 47,000+ earned media articles. No paywall. No registration.