DraftKings was the brand that ChatGPT, Claude, Gemini and Perplexity named most often. DraftKings appeared in 230 of 288 answers (79.9%) measured on October 28, 2026. FanDuel came next at 216 of 288 (75%). The two confidence intervals overlap, so the data cannot confirm that DraftKings is ahead. DraftKings was named first more often than any other brand, in 93 of 288 answers. Google AI Overviews appeared on 54 of 72 searches (75%).
RESEARCH · Published June 22, 2026 · Updated October 29, 2026
Sports Betting Index 2.0: DraftKings and FanDuel Lead AI Answers
Published June 22, 2026 · Updated October 29, 2026
288
AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity
79.9%
of answers named DraftKings, the most-named (230 of 288)
24
tracked brands named at least once (of 24)
75%
of Google searches showed an AI Overview (54 of 72)
Version 2. This version replaces the first version of this study, first published June 22, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.
What the data shows
01
230/288 (79.9%)
DraftKings appeared in 230 of 288 four-engine answers (CI 74.9–84.1%). FanDuel appeared in 216 of 288 (75%, CI 69.7–79.6%). The intervals overlap, so the two cannot be separated.
02
93/288 (32.3%)
DraftKings was the first brand named in 93 of 288 answers, more than any other tracked brand. Average first position: 2.2.
03
18/72 (25%)
Gemini named PENN Entertainment in 18 of 72 answers. The other engines did so in 0 to 6 of 72.
04
54/72 (75%)
Google AI Overviews appeared on 54 of 72 searches (CI 63.9–83.6%). On the other 18, no overview was shown.
05
41/54 (75.9%)
DraftKings was the brand named most often in AI Overviews, at 41 of 54, followed by FanDuel at 38 of 54 (70.4%). In the four-engine set, DraftKings was named in 230 of 288 answers (79.9%).
06
69/288 (24%)
cbssports.com was cited in 69 of 288 grounded four-engine answers, with 92 of 2,336 citations (3.9%). foxsports.com came second with 75 citations in 68 answers (23.6%).
07
0/12 (0%)
For 'Which organizations provide US problem-gambling support resources?', none of the tracked brands was named in any of 12 four-engine answers.
08
42/288 (14.6%)
DraftKings's own domains were cited in 42 of 288 grounded answers (14.6%), more than any other tracked name. Caesars Entertainment followed at 35 of 288. In Google AI Overviews, DraftKings's site was cited in 7 of 54 overviews. 5 tracked names had no own-site citation.
Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.
Which brands AI engines name
DraftKings
79.9%
FanDuel
75.0%
BetMGM
66.3%
Caesars Sportsbook
39.6%
bet365
38.5%
BetRivers
23.6%
Fanatics Sportsbook
21.5%
Caesars Entertainment
19.4%
MGM Resorts International
13.9%
PrizePicks
11.1%
Underdog Fantasy
10.4%
Kalshi
10.1%
Polymarket
9.7%
Bally Bet
9.4%
PENN Entertainment
9.4%
| # | Name | Named in | Appearance rate | 95% interval |
|---|---|---|---|---|
| 1 | DraftKings | 230/288 | 79.9% | 74.9–84.1% |
| 2 | FanDuel | 216/288 | 75.0% | 69.7–79.6% |
| 3 | BetMGM | 191/288 | 66.3% | 60.7–71.5% |
| 4 | Caesars Sportsbook | 114/288 | 39.6% | 34.1–45.3% |
| 5 | bet365 | 111/288 | 38.5% | 33.1–44.3% |
| 6 | BetRivers | 68/288 | 23.6% | 19.1–28.8% |
| 7 | Fanatics Sportsbook | 62/288 | 21.5% | 17.2–26.6% |
| 8 | Caesars Entertainment | 56/288 | 19.4% | 15.3–24.4% |
| 9 | MGM Resorts International | 40/288 | 13.9% | 10.4–18.4% |
| 10 | PrizePicks | 32/288 | 11.1% | 8.0–15.3% |
| 11 | Underdog Fantasy | 30/288 | 10.4% | 7.4–14.5% |
| 12 | Kalshi | 29/288 | 10.1% | 7.1–14.1% |
| 13 | Polymarket | 28/288 | 9.7% | 6.8–13.7% |
| 14 | Bally Bet | 27/288 | 9.4% | 6.5–13.3% |
| 15 | PENN Entertainment | 27/288 | 9.4% | 6.5–13.3% |
The full list
Own-domain citation is the share of 288 grounded answers that cited the official domains of each name (subdomains included). Citation share is of all 2,336 citations.
| # | Brand | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 1 | DraftKings | 230/288 | 79.9% | 74.9–84.1% | 2.2 | 14.6% (42/288) | 2.2% |
| 2 | FanDuel | 216/288 | 75% | 69.7–79.6% | 2.4 | 11.1% (32/288) | 1.5% |
| 3 | BetMGM | 191/288 | 66.3% | 60.7–71.5% | 3 | 6.3% (18/288) | 0.8% |
| 4 | Caesars Sportsbook | 114/288 | 39.6% | 34.1–45.3% | 4.2 | 4.9% (14/288) | 1.6% |
| 5 | bet365 | 111/288 | 38.5% | 33.1–44.3% | 4.3 | 3.1% (9/288) | 0.4% |
| 6 | BetRivers | 68/288 | 23.6% | 19.1–28.8% | 5.3 | 0.7% (2/288) | 0.1% |
| 7 | Fanatics Sportsbook | 62/288 | 21.5% | 17.2–26.6% | 5.7 | 3.5% (10/288) | 1.2% |
| 8 | Caesars Entertainment | 56/288 | 19.4% | 15.3–24.4% | 3.4 | 12.2% (35/288) | 2.5% |
| 9 | MGM Resorts International | 40/288 | 13.9% | 10.4–18.4% | 3.1 | 1.4% (4/288) | 0.2% |
| 10 | PrizePicks | 32/288 | 11.1% | 8–15.3% | 2.8 | 0% (0/288) | 0% |
| 11 | Underdog Fantasy | 30/288 | 10.4% | 7.4–14.5% | 2 | 0% (0/288) | 0% |
| 12 | Kalshi | 29/288 | 10.1% | 7.1–14.1% | 1.4 | 4.5% (13/288) | 0.6% |
| 13 | Polymarket | 28/288 | 9.7% | 6.8–13.7% | 2.4 | 0.7% (2/288) | 0.1% |
| 14 | Bally Bet | 27/288 | 9.4% | 6.5–13.3% | 6.1 | 0% (0/288) | 0% |
| 15 | PENN Entertainment | 27/288 | 9.4% | 6.5–13.3% | 6 | 1.7% (5/288) | 0.2% |
| 16 | theScore Bet | 21/288 | 7.3% | 4.8–10.9% | 6.2 | 1% (3/288) | 0.1% |
| 17 | Hard Rock Bet | 20/288 | 6.9% | 4.5–10.5% | 7.6 | 0.3% (1/288) | 0% |
| 18 | Sleeper | 19/288 | 6.6% | 4.3–10.1% | 4 | 1% (3/288) | 0.1% |
| 19 | Bally's | 14/288 | 4.9% | 2.9–8% | 8.3 | 2.4% (7/288) | 0.3% |
| 20 | Boyd Gaming | 11/288 | 3.8% | 2.1–6.7% | 5.5 | 1% (3/288) | 0.1% |
| 21 | Hard Rock International | 8/288 | 2.8% | 1.4–5.4% | 6.3 | 1.4% (4/288) | 0.2% |
| 22 | Golden Nugget Online Gaming | 7/288 | 2.4% | 1.2–4.9% | 4.4 | 0% (0/288) | 0% |
| 23 | Wynn Resorts | 6/288 | 2.1% | 1–4.5% | 5.7 | 2.4% (7/288) | 0.3% |
| 24 | Westgate SuperBook | 2/288 | 0.7% | 0.2–2.5% | 10.5 | 0% (0/288) | 0% |
The top eight, side by side
| # | Name | Appearance rate | Answers and interval | Other measures |
|---|---|---|---|---|
| 1 | DraftKings | 79.9% | 230/288 answers · 95% CI 74.9–84.1% | first-mention position: 2.2; owned-domain citation (42/288): 14.6%; citation share: 2.2% |
| 2 | FanDuel | 75.0% | 216/288 answers · 95% CI 69.7–79.6% | first-mention position: 2.4; owned-domain citation (32/288): 11.1%; citation share: 1.5% |
| 3 | BetMGM | 66.3% | 191/288 answers · 95% CI 60.7–71.5% | first-mention position: 3; owned-domain citation (18/288): 6.3%; citation share: 0.8% |
| 4 | Caesars Sportsbook | 39.6% | 114/288 answers · 95% CI 34.1–45.3% | first-mention position: 4.2; owned-domain citation (14/288): 4.9%; citation share: 1.6% |
| 5 | bet365 | 38.5% | 111/288 answers · 95% CI 33.1–44.3% | first-mention position: 4.3; owned-domain citation (9/288): 3.1%; citation share: 0.4% |
| 6 | BetRivers | 23.6% | 68/288 answers · 95% CI 19.1–28.8% | first-mention position: 5.3; owned-domain citation (2/288): 0.7%; citation share: 0.1% |
| 7 | Fanatics Sportsbook | 21.5% | 62/288 answers · 95% CI 17.2–26.6% | first-mention position: 5.7; owned-domain citation (10/288): 3.5%; citation share: 1.2% |
| 8 | Caesars Entertainment | 19.4% | 56/288 answers · 95% CI 15.3–24.4% | first-mention position: 3.4; owned-domain citation (35/288): 12.2%; citation share: 2.5% |
Gemini named PENN Entertainment in 18 of 72 answers. The other engines did so in 0 to 6 of 72.
ChatGPT
72 asked · 72 returned · 72 grounded
Same questions, different answers
DraftKings
77.8%
FanDuel
75.0%
BetMGM
65.3%
Caesars Sportsbook
38.9%
bet365
29.2%
Caesars Entertainment
29.2%
Claude
72 asked · 72 returned · 72 grounded
DraftKings
84.7%
FanDuel
81.9%
BetMGM
68.1%
bet365
44.4%
Fanatics Sportsbook
33.3%
Caesars Sportsbook
30.6%
Gemini
72 asked · 72 returned · 72 grounded
DraftKings
72.2%
FanDuel
68.1%
BetMGM
65.3%
Caesars Sportsbook
47.2%
bet365
43.1%
Caesars Entertainment
31.9%
Perplexity
72 asked · 72 returned · 72 grounded
DraftKings
84.7%
FanDuel
75.0%
BetMGM
66.7%
Caesars Sportsbook
41.7%
bet365
37.5%
BetRivers
23.6%
Google AI Overviews were captured through 72 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 54 = 342 answers.
The fifth engine
75%
Trigger rate: 54 of 72 searches
Google AI Overviews appeared on 54 of 72 searches (75%, CI 63.9–83.6%). The other 18 searches showed no overview. Within the 54 overviews, DraftKings was named in 41 (75.9%), FanDuel was named in 38 (70.4%), BetMGM was named in 25 (46.3%), bet365 was named in 21 (38.9%). youtube.com was the most-cited source, with 13 citations and an appearance in 13 of 54 overviews.
| Five-engine rank | Name | Five-engine rate | Four-engine rank |
|---|---|---|---|
| 1 | DraftKings | 79.2% | 1 |
| 2 | FanDuel | 74.3% | 2 |
| 3 | BetMGM | 63.2% | 3 |
| 4 | bet365 | 38.6% | 5 |
| 5 | Caesars Sportsbook | 37.1% | 4 |
| 6 | Fanatics Sportsbook | 22.5% | 7 |
| 7 | BetRivers | 21.3% | 6 |
| 8 | Caesars Entertainment | 16.4% | 8 |
| 9 | MGM Resorts International | 11.7% | 9 |
| 10 | PrizePicks | 11.4% | 10 |
Who each question surfaces first
Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.
| Question | Leader | Next | AI Overview |
|---|---|---|---|
| Q01 · 12 answers | FanDuel 100.0% | DraftKings 100.0%; BetMGM 100.0% | AI Overview shown on 3 of 3 searches |
| Q02 · 12 answers | FanDuel 100.0% | DraftKings 91.7%; BetMGM 91.7% | AI Overview shown on 3 of 3 searches |
| Q03 · 12 answers | FanDuel 100.0% | DraftKings 100.0%; BetMGM 100.0% | AI Overview shown on 3 of 3 searches |
| Q04 · 12 answers | FanDuel 100.0% | DraftKings 100.0%; bet365 8.3% | AI Overview shown on 3 of 3 searches |
| Q05 · 12 answers | FanDuel 100.0% | DraftKings 100.0%; BetMGM 100.0% | AI Overview shown on 3 of 3 searches |
| Q06 · 12 answers | FanDuel 100.0% | DraftKings 100.0%; PrizePicks 100.0% | AI Overview shown on 3 of 3 searches |
The four engines produced 2,336 citations in total. cbssports.com was cited most often, with 92 citations (3.9%) across 69 answers. Next came foxsports.com (75), ncpgambling.org (54), caesars.com (52), sportsbettingdime.com (44), sportsline.com (44).
Four AI engines · share of 288 grounded answers
Most-cited domains
cbssports.com
24.0%
foxsports.com
23.6%
sportsline.com
15.3%
sportsbettingdime.com
14.2%
legalsportsreport.com
12.8%
si.com
12.5%
thelines.com
10.8%
goal.com
10.4%
caesars.com
9.7%
covers.com
9.4%
Google AI Overviews · share of 54 overviews
youtube.com
24.1%
foxsports.com
20.4%
reddit.com
14.8%
cbssports.com
9.3%
fanduel.com
9.3%
oddsindex.com
7.4%
betsperts.com
7.4%
en.wikipedia.org
7.4%
rotowire.com
7.4%
blog.ffwrapped.com
5.6%
Citation share by source type
Share of all citations by the type of site cited. Source types were reclassified on October 29, 2026. 'Company / brand sites' now covers only the official sites of companies, brands and schools; publishers, directories, trade bodies and other sites have their own types, and sites that could not be placed are 'Other / unclassified'.
| Source type | Four AI engines (of 2,336 citations) | Google AI Overviews (of 179 citations) |
|---|---|---|
| Review / comparison publishers | 581 (24.9%) | 20 (11.2%) |
| General news / sports media | 532 (22.8%) | 42 (23.5%) |
| Company / brand sites | 515 (22%) | 50 (27.9%) |
| General news / business press | 167 (7.1%) | 8 (4.5%) |
| Trade / specialist press | 153 (6.5%) | 5 (2.8%) |
| Official / government | 116 (5%) | 14 (7.8%) |
| Institutions / trade bodies | 115 (4.9%) | 1 (0.6%) |
| Reference | 57 (2.4%) | 5 (2.8%) |
| Community / social | 51 (2.2%) | 31 (17.3%) |
| Other / unclassified | 22 (0.9%) | 1 (0.6%) |
| Directories / rankings | 20 (0.9%) | 2 (1.1%) |
| Research / data providers | 7 (0.3%) | 0 (0%) |
How can brands improve their AI visibility?
These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.
| Step | What this study measured |
|---|---|
| Put your facts on your own domain. | DraftKings's own domains were cited in 14.6% of grounded answers, Caesars Entertainment's in 12.2% and FanDuel's in 11.1%. |
| Keep your facts accurate on the sites engines cite. | The most-cited sites other than the tracked names' own were cbssports.com (in 24.0% of grounded answers), foxsports.com (23.6%), sportsline.com (15.3%), sportsbettingdime.com (14.2%) and legalsportsreport.com (12.8%). Review and comparison publishers supplied 24.9% of citations and general news and sports media 22.8%. |
| Check each engine separately. | Gemini named PENN Entertainment in 25.0% of answers against 0.0% on Claude. Claude named Fanatics Sportsbook in 33.3% of answers against 9.7% on ChatGPT. |
| Do not ignore video and community sites. | Community and social sites supplied 17.3% of Google AI Overview citations against 2.2% in the four chat engines. youtube.com was cited in 24.1% of overviews, reddit.com in 14.8% and oddsindex.com in 7.4%. |
| Watch names outside the tracked list. | PredictIt (18), Caesars Rewards (15), ESPN BET (14), New Jersey Division of Gaming Enforcement (14), MGM Rewards (12) were named often but were not tracked. |
| Re-run the same questions every month. | Compare counts and intervals, not ranks. The 24 questions are in the appendix. |
Frequently asked questions
Which brand do AI engines name most often?
DraftKings, named in 230 of 288 four-engine answers (79.9%, CI 74.9–84.1%). FanDuel was second at 216 of 288 (75%). The intervals overlap, so the two cannot be separated statistically.
Which brand is named first most often?
DraftKings was the first brand named in 93 of 288 answers, with an average first position of 2.2.
How often do Google AI Overviews appear for these questions?
An overview appeared on 54 of 72 searches (75%, CI 63.9–83.6%). Within those 54 overviews, DraftKings was named most often, in 41 (75.9%).
Which sources do the engines cite?
Across 2,336 four-engine citations, cbssports.com was cited most (92 citations, in 69 of 288 grounded answers), followed by foxsports.com (75 citations).
Do the four engines agree?
Only in part. Gemini named PENN Entertainment in 18 of 72 answers, against 0 to 6 of 72 on the other engines. Gemini named MGM Resorts International in 17 of 72 answers, against 5 to 9 of 72 on the other engines.
How this study was measured
24 questions × 3 runs each × 4 AI engines = 288 answers + 72 Google searches · 54 AI Overviews
24 questions, each asked 3 times on each engine, measured October 28, 2026. Market: United States, English. The destination site was not mentioned to any engine. Gemini answers were produced by gemini-3.6-flash; every Gemini answer in this report used that one model. All 72 Gemini answers had search sources. Brands count as named when they appear in the answer text; products and name variants roll up to the tracked name. Longer names take precedence over shorter overlapping ones, and common words count only in context. Unicode apostrophes and dashes are normalized.
| Engine | Model IDs called | Asked | Returned | Grounded |
|---|---|---|---|---|
| ChatGPT | gpt-5-mini | 72 | 72 | 72 |
| Claude | claude-sonnet-5-5 | 72 | 72 | 72 |
| Gemini | gemini-3.6-flash | 72 | 72 | 72 |
| Perplexity | sonar-pro | 72 | 72 | 72 |
| Google AI Overviews | DataForSEO Google SERP (live, advanced) | 72 | 54 shown | 54 |
Own-domain citations count a domain plus all its subdomains, with the same rule in every table.
Definitions
- Appearance rate: answers naming the brand ÷ answers returned, with Wilson 95% intervals.
- First mention: average order in which the brand first appears (1 = first).
- Own-domain citation: grounded answers citing the brand's domains ÷ grounded answers.
- Citation share: citations to the brand's domains ÷ all citations.
Limits
- Measured on one day, October 28, 2026. Each engine answered 24 questions 3 times. Answers came from each engine's API (model IDs above); the consumer apps can answer differently.
- Only 24 tracked brands were scored. Untracked names that appeared often were not scored, including PredictIt (18), Caesars Rewards (15), ESPN BET (14), New Jersey Division of Gaming Enforcement (14), MGM Rewards (12).
- AI Overview figures are based on only 54 overviews, so estimates for individual brands are less precise than the four-engine figures.
- Reports describe what the engines said, attributed to the engines. They make no judgement about the people or organizations named and are not legal or financial advice.
- Some answers were asked again on October 28, 2026 after a storage error. The earlier texts are kept in the evidence archive and are not used in the counts.
- One question, "FanDuel vs DraftKings which is better?", names two sportsbooks, so those counts include up to 12 answers to it. Without it, DraftKings and FanDuel are still the top two.
- Intervals treat each answer as independent, so they understate uncertainty for the 24 repeated questions.
- Corrected October 29, 2026: own-domain citation now uses each name's official domains (subdomains included), listed in the evidence file entity_rollups.csv. Names without a resolvable official site count zero.
Appendix: The 24 questions
Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.
| # | Question | Group | Source |
|---|---|---|---|
| 01 | What is the best sports betting app? | Sports Betting AI Visibility Index 2026 | Core question |
| 02 | Which sportsbook has the best odds? | Sports Betting AI Visibility Index 2026 | Core question |
| 03 | Which sportsbook has the best promotions for new users? | Sports Betting AI Visibility Index 2026 | Core question |
| 04 | FanDuel vs DraftKings which is better? | Sports Betting AI Visibility Index 2026 | Core question |
| 05 | What is the best app for NFL betting? | Sports Betting AI Visibility Index 2026 | Core question |
| 06 | What is the best daily fantasy sports app? | Sports Betting AI Visibility Index 2026 | Core question |
| 07 | What is the best pick'em fantasy app? | Sports Betting AI Visibility Index 2026 | Core question |
| 08 | What are prediction markets and which ones are available in the US? | Sports Betting AI Visibility Index 2026 | Core question |
| 09 | Which sportsbooks have the best responsible gaming tools? | Sports Betting AI Visibility Index 2026 | Core question |
| 10 | What is the best online casino in New Jersey? | Sports Betting AI Visibility Index 2026 | Core question |
| 11 | What is the best sportsbook for soccer betting? | Sports Betting AI Visibility Index 2026 | Core question |
| 12 | What is the best casino rewards program? | Sports Betting AI Visibility Index 2026 | Core question |
| 13 | Which online sportsbooks are licensed by US state regulators? | Sports Betting AI Visibility Index 2026 | Added question |
| 14 | Which state regulators publish lists of authorized sports betting operators? | Sports Betting AI Visibility Index 2026 | Added question |
| 15 | Which sportsbook operators publish self-exclusion and deposit-limit policies? | Sports Betting AI Visibility Index 2026 | Added question |
| 16 | How do US sportsbook operators disclose promotion eligibility and terms? | Sports Betting AI Visibility Index 2026 | Added question |
| 17 | What is the difference between daily fantasy sports and sportsbook wagering? | Sports Betting AI Visibility Index 2026 | Added question |
| 18 | Which US states permit online casino gaming? | Sports Betting AI Visibility Index 2026 | Added question |
| 19 | Which prediction market platforms disclose their US regulatory status? | Sports Betting AI Visibility Index 2026 | Added question |
| 20 | Which sportsbook operators publish minimum-age requirements by state? | Sports Betting AI Visibility Index 2026 | Added question |
| 21 | Which casino operators offer nationwide loyalty programs? | Sports Betting AI Visibility Index 2026 | Added question |
| 22 | Which sources publish independently documented sportsbook odds comparisons? | Sports Betting AI Visibility Index 2026 | Added question |
| 23 | Which organizations provide US problem-gambling support resources? | Sports Betting AI Visibility Index 2026 | Added question |
| 24 | Which sportsbooks publish information about bet settlement and dispute procedures? | Sports Betting AI Visibility Index 2026 | Added question |
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