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Santos Goni

Leadership

Santos Goni

Chief Financial Officer

Santos has more than 20 years of experience leading financial organizations across the global media, communications and multinational business sectors. He brings a strategic yet hands-on approach to leadership and partners with CEOs and business leaders to drive growth, improve profitability and build strong foundations for long-term success.

Most recently, Santos was Chief Financial and Operating Officer for Latin America and the Caribbean at WPP Media. Earlier, he held finance, audit and compliance leadership roles at Willis Towers Watson, Kimberly-Clark, LVMH and British American Tobacco. He has led complex business transformations and strategic acquisitions, and he is known for his entrepreneurial mindset and practical approach to problem-solving.

Santos holds a Master of Science in Economics and a Bachelor of Business Administration from Florida International University. He is fluent in English, Spanish, French and Portuguese.

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