Erica is a seasoned HR practitioner and strategic partner who has spent 15 years leading people teams across the retail, healthcare, and creative communications sectors. She is passionate about the employee experience, ensuring talent and business strategies align, and building policies that are progressive and inclusive for all employees.
Articles by Erica Kirwin
10 Best Crisis PR Campaigns: From Tylenol to Boeing
October 3, 2026
7 Best Technology PR Campaigns: NVIDIA to Adaptive Security
October 3, 2026
How AI Is Transforming Crisis Communications
September 30, 2026
Toyota Crisis Communications: A 2009 Recall Case Study
September 23, 2026
22 Best Fintech Marketing Campaigns: Airwallex to Robinhood
September 22, 2026
19 Best B2B Marketing Campaigns in 2026: Spotify to IBM
September 22, 2026
Creator Economy Crisis PR: The Beast Industries Playbook
September 19, 2026
What Should a Crisis Communications Plan Include in 2026?
September 4, 2026
Creating Authentic DEI Public Relations Campaigns: A Comprehensive Guide
May 15, 2025
Get in touch
Let's build your next chapter.
Tell us what you're working on. A senior strategist will respond within one business day.
- info@5wpr.com
- Phone
- 212.999.5585
- Offices
- Miami · HQ100 SE 2nd Street, Floor 38
Miami, FL 33131Tampa110 South 12th Street
Tampa, FL 33602New York469 7th Avenue, Floor 8
New York, NY 10018