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Erica Kirwin

Author

Articles by Erica Kirwin

Chief People Officer

22 articlesLinkedIn ↗

Erica is a seasoned HR practitioner and strategic partner who has spent 15 years leading people teams across the retail, healthcare, and creative communications sectors. She is passionate about the employee experience, ensuring talent and business strategies align, and building policies that are progressive and inclusive for all employees.

Articles by Erica Kirwin

Best Crisis Management PR Campaigns of 2026

Best Crisis Management PR Campaigns of 2026

October 3, 2026

The Best Technology PR Campaigns of 2026

The Best Technology PR Campaigns of 2026

October 3, 2026

How AI Is Transforming Crisis Communications

How AI Is Transforming Crisis Communications

September 30, 2026

Crisis Management Firm: How to Choose the Right One

Crisis Management Firm: How to Choose the Right One

September 25, 2026

Toyota's 2009 Recall Crisis: A Case Study in Silence

Toyota Crisis Communications: A 2009 Recall Case Study

September 23, 2026

18 Best Fintech Marketing Campaigns Ever

18 Best Fintech Marketing Campaigns Ever

September 22, 2026

18 Best B2B Marketing Campaigns Ever

18 Best B2B Marketing Campaigns Ever

September 22, 2026

Creator Economy Crisis PR: The Beast Industries Playbook

Creator Economy Crisis PR: The Beast Industries Playbook

September 19, 2026

financial marketing agency functions and responsibilities explained

What Should a Financial Services Marketing Agency Actually Do?

September 5, 2026

elements of a crisis communications plan for 2026 explained

What Should a Crisis Communications Plan Include in 2026?

September 4, 2026

fintech marketing and financial services marketing differences explained

Fintech Marketing vs. Traditional Financial Services Marketing: What’s Different?

September 1, 2026

crisis communication strategies for effective response

Corporate Crisis Communications: Lessons from 2025 Incidents

March 3, 2026

four main stages of crisis management pre crisis response recovery and learning

Why Your Crisis Plan Will Fail When It Matters Most

February 8, 2026

crisis pr professional feeling stressed while working on a computer

Addressing Regulatory Issues in Crisis PR Effectively

November 23, 2025

a person looking worried in a crisis situation

Budget-friendly Crisis Management Strategies For Small Businesses

October 2, 2025

woman looking stressed and frustrated during a crisis

How To Communicate Transparently With Local Media During A Crisis

September 22, 2025

crisis management and communication strategy

Top Crisis Management Mistakes: Common Errors & How To Avoid

August 30, 2025

social media trends 2021 infographic with icons and statistics

Social Media Listening Tools for Crisis Monitoring

July 16, 2025

event crisis management strategies for handling unexpected situations

Event PR Crisis Management: A Strategic Guide

June 23, 2025

crisis pr management strategies for businesses

How to Implement Effective Crisis Communication Strategies

June 5, 2025

diverse team collaborating on a project for team building

Creating Authentic DEI Public Relations Campaigns: A Comprehensive Guide

May 15, 2025

wooden pallets burning intensely with orange flames and smoke

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

April 4, 2025

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