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212.999.5585 info@5wpr.com

Author

Articles by Erica Kirwin

Chief People Officer

20 articlesLinkedIn ↗

Erica is a seasoned HR practitioner and strategic partner who has spent 15 years leading people teams across the retail, healthcare, and creative communications sectors. She is passionate about the employee experience, ensuring talent and business strategies align, and building policies that are progressive and inclusive for all employees.

Articles by Erica Kirwin

college public relations strategy and execution for higher education institutions

PR Education in 2026: What the Data Actually Shows

September 11, 2026

diverse team collaborating on a project for team building

Creating Authentic DEI Public Relations Campaigns: A Comprehensive Guide

May 15, 2025

fintech public relations strategy for financial technology companies

How Public Relations Impacts Finance Companies

March 28, 2024

lifestyle pr for brands and influencers

How Lifestyle PR Defines Consumer Culture

March 26, 2024

gen z consumers embracing new technology and trends

Gen Z Marketing Guide: What Actually Drives Purchases

March 19, 2024

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The Future of Security PR in the Face of Cyber Threats

March 6, 2024

What is SXSW and How to Prepare Your Brand to Attend

February 28, 2024

various beauty products arranged neatly on a white surface

With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level

February 26, 2024

digital media marketing strategy and analytics for business growth

A Beginner's Guide to Digital Media

February 22, 2024

people practicing health and wellness activities like yoga and meditation

Consumers Are Prioritizing Health & Wellness - How Brands In The Industry Can Best Connect with Shoppers

February 19, 2024

holistic oral care for a healthy smile and body

A Modern Approach to Holistic Oral Care

February 9, 2024

5 Trends We Saw at CES 2024

January 17, 2024

trust building blocks forming a solid foundation

PR Career Ethics: Why Authenticity Builds Real Trust

October 2, 2023

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What You Can Do With a Public Relations Degree

August 23, 2023

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5 Misconceptions About PR Jobs Employers Still Believe

August 14, 2023

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How to Prepare for Your PR Summer Internship

June 7, 2023

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How to Find a Career in Public Relations, Step by Step

May 31, 2023

blogimage_holiday

Happy Holidays

December 17, 2015

5w public relations job opportunities at the company

9 Unique Ways to Be Happy and Fulfilled at Work

July 23, 2015

work life balance in public relations careers

Creating a Better Balance: Master your Work-Life Balance in the PR Industry

June 29, 2015

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