Consumer Brands & CPG PR Glossary

In the AI Communications era, consumer PR has a new battleground. When a buyer asks ChatGPT "best laundry detergent" or Perplexity "top sunscreens for sensitive skin," the AI's answer replaces the Google search, the magazine roundup, and the in-store decision — all at once. Every PR tactic now also builds the retrieval footprint that determines whether your brand appears in the AI's recommendation.

Consumer Brands & CPG PR Terms

• Product Seeding
• Unboxing
• DTC (Direct-to-Consumer)
• Brand Collaboration
• Limited-Edition Drop
• Pop-Up Activation
• Seasonal Campaign
• Shelf Strategy
• Loyalty Program Communications
• In-Store Activation
• Subscription Box PR
• Co-Branding