Consumer brands and consumer packaged goods (CPG) PR is the discipline of building awareness, driving trial, and sustaining loyalty for the products people buy, use, and consume every day — food, beverage, personal care, household, health and wellness, pet, and lifestyle categories.
In the AI Communications era, consumer PR has a new battleground. When a buyer asks ChatGPT "best laundry detergent" or Perplexity "top sunscreens for sensitive skin," the AI's answer replaces the Google search, the magazine roundup, and the in-store decision — all at once. Every PR tactic now also builds the retrieval footprint that determines whether your brand appears in the AI's recommendation.