View all About 5W
About Us Senior Leadership Founder Research Awards Press Culture & Careers History Glossary
View all Practice Areas
Consumer Products & Brands
CPG PR CPG Digital Marketing Multicultural Marketing Pet Products Marketing & PR Agency
Corporate Communications
Litigation PR & Legal Tech PR Real Estate PR & Prop Tech PR Internal Communications Public Affairs & Government Relations SPACs & IPOs Financial Communications for Pre-IPO Companies
Parent, Child, & Baby
Toys & Games Parenting Apps, Gear & Retail
Crisis Communication & Reputation Management Franchise Marketing & PR Collectibles PR and Digital Marketing
Technology
Technology PR HR Tech & Future of Work AdTech and Digital Media Consumer Technology Digital Health & Health Technology Cybersecurity PR
Lifestyle
Alcohol Marketing & PR Food & Beverage Entertainment & Sports Marketing Apparel, Accessories & Specialty Retail
Apps & Marketplaces
App Public Relations App Digital Marketing
Financial Services & Fintech
Financial Services & Fintech PR Investment PR & Communications
SAAS
SAAS PR SAAS Digital Marketing
Automotive Marketing Sustainability PR Cannabis PR & Digital Marketing Agency
Home & Housewares
Homegoods: Lifestyle & Design Housewares: Kitchen & Home Appliances
Health & Wellness
Mental Health & Addiction Services Menopause & Women's Health Aging & Longevity Urgent Care & Physician Practices Dermatology & Aesthetics Supplements
Gaming & Video Game Casino & Gambling AI PR & Digital Marketing Citation Source Audit
Travel & Hospitality
Travel & Hospitality PR Travel & Hospitality Digital Marketing
Beauty & Grooming
Beauty & Grooming Digital Marketing Skincare, Haircare, & Nail Care Devices and Beauty Tools Retail
Food & Beverage
Food & Beverage PR
Public Affairs & Government Cause-Driven / Not for Profit Event Marketing
Digital Marketing
Social Media Marketing Integrated Marketing Content Marketing Creative & Branding Media Planning & Buying Performance Marketing B2B Digital Marketing Agency Corporate Digital Marketing Event Digital Marketing Insurance Digital Marketing Digital Marketing for Legal Services
GEO - Generative Engine Optimization SEO & Online Reputation Management Digital PR
Clients
Case Studies
View all Services
Public Relations Generative Engine Optimization (GEO)Reputation Management Event Management Celebrity & Influencer Relationships Strategy Design Technology Growth Product Integration Strategic Planning Affiliate Marketing
View all Research
Research Hub AI Visibility Index AI Reputation Index Glossary
Blog

Digital PR

Traditional PR is measured mainly by placements and reach. Digital PR adds links, brand mentions and search and AI visibility to the scorecard, so stories are built to be cited as well as read.

5W PR Glossary — Definition & Meaning

What it means

Digital PR

How is digital PR different from traditional PR?

What does it typically include?

Original research and data stories.
Pitching online publications and creators.
Link and citation tracking.

Browse all terms Talk to us

Get in touch

Let's build your next chapter.

Tell us what you're working on. A senior strategist will respond within one business day.

Email: info@5wpr.com
Phone: 212.999.5585
Offices: New York · HQ469 7th Avenue, Floor 8
New York, NY 10018
Miami100 SE 2nd Street, Floor 38
Miami, FL 33131
Tampa110 South 12th Street
Tampa, FL 33602