Trade Show / Expo

Major F&B Trade Shows

Natural Products Expo West (Anaheim) — the largest natural and organic products show in the U.S. Fancy Food Show (New York/Las Vegas) — specialty and gourmet food. NACS Show — convenience and fuel retailing. Expo East — natural products, East Coast edition. Bar & Restaurant Expo — on-premise beverage. IFT FIRST — food science and technology. International: SIAL (Paris), Anuga (Cologne), Gulfood (Dubai).

PR Strategy

Before the show: schedule media meetings, distribute pre-show press kits, pitch embargoed product news timed to show dates. At the show: booth activations, product sampling, on-site media interviews, social content from the floor. After the show: follow up with every media contact, distribute post-show press releases with awards won and deals signed, pitch trend roundup stories.

Measurement

Media impressions from show coverage, number of retailer meetings booked, social engagement from on-site content, qualified leads generated, and awards won (Best New Product, SOFI Awards).