5Well: The Habit Stack House was a wellness media event hosted by 5W Public Relations on September 17, 2026, at The Pearl in New York City. Celebrity trainer Isaac Boots led a curated group of editors, influencers and wellness voices through a panel on health, habits and self-care, followed by his high-energy TORCH'D workout, a nourish and hydrate moment and a curated gift experience with partner brands.
What is 5Well?
5Well is 5W's annual beauty and wellness experience for media and creators, run by the team behind 5W's beauty and grooming PR work. Each edition pairs a workout led by a well-known trainer with brand education and product discovery, so editors and influencers experience products firsthand rather than reading about them in a pitch.
The 2026 edition, The Habit Stack House, was the second. The first, in 2025, was a beauty and wellness morning on the rooftop of the Arlo Hotel in SoHo with a workout led by fitness trainer Kira Stokes.
What is habit stacking?
Habit stacking means building small, repeatable routines on top of each other, so healthy behaviors are easier to keep than a full lifestyle reset. It was the theme of the 2026 morning: the goal was for guests to leave with new sustainable wellness habits they could keep using.
The morning opened with an intimate conversation with a panel of experts, including Dr. Dendy and Dr. Shirley, on the everyday choices that shape health and self-care. Habit-stacking cards featuring partner brands carried the theme through the rest of the event.
What happened at The Habit Stack House?
The morning moved through four parts, each designed to connect guests with brands in a natural way.
| Part of the morning | What guests did |
|---|---|
| Panel conversation | Heard experts discuss health, habits and self-care |
| TORCH'D workout | Took a high-energy class led by Isaac Boots, wearing a gifted TORCH'D x Terez look |
| Nourish and hydrate | Refueled and sampled partner products after the workout |
| Gift experience | Left with a curated bag of partner products |
Head to toe, TORCH'D
Every guest was gifted a full TORCH'D x Terez workout look to wear throughout the experience, from the panel conversation to the workout and beyond. The performance-ready pieces were designed to move from the studio to the rest of the day, and were theirs to keep. Isaac Boots then led the group through his TORCH'D workout.
Which brands took part in 5Well 2026?
Five partner brands were part of the 2026 experience, alongside the event's host, trainer, apparel partner and venue.
Partner brands
- Arnicare by Boiron (@boironUSA)
- FITCRUNCH (@fitcrunchbars)
- 1MD Nutrition (@1mdnutritionofficial)
- Maeva (@maeva_journey)
- IUNIK (@iunik_official)
Host, trainer, apparel and venue
- 5W Public Relations, host (@5wpr)
- Isaac Boots, TORCH'D creator and trainer (@isaacboots)
- Terez, workout apparel (@terez)
- The Pearl NYC, venue (@thepearlnyc)
How can brands be part of a media wellness event?
At 5Well, each activation is customized so the brand fits naturally into the attendee experience instead of feeling like a booth. 5W plans and runs these moments through its event marketing practice. Integration opportunities include:
- Product sampling and gift bags
- Hair and makeup bar displays
- Habit-stacking card features
- Fuel and nourishment sampling
- A hydration station
- A red light recovery corner
- Participation in the post-workout conversation
- Event signage and recognition
5W offers two participation levels. Supporting partners place products in every attendee gift bag, receive brand recognition on event materials and get a post-event attendee and media recap. Featured partners also get a dedicated on-site activation station, hands-on sampling with attendees, 5W support with booth logistics, and a seat for a brand spokesperson in the moderated post-workout conversation with the trainer.
Why do experiential events work for wellness brands?
Experiential events work because editors and creators try the product themselves, which gives them a firsthand reason to write about it or share it. Four benefits drive the format:
- Lasting credibility. Trusted media and creators experience the brand directly, which supports authentic coverage and relationships that lead to future opportunities.
- High-value visibility. The brand is placed in front of influential beauty and wellness editors and creators in one room.
- Seasonal relevance. A September event lands as the fall wellness season starts, when habit-building stories, routine refreshes and product recommendations are top of mind for editors.
- Organic social momentum. Attendees share the experience on their own channels, which extends the brand's reach with unpaid content.
What do editors look for at a wellness media event?
Editors and creators attend a wellness event when it gives them something they can use in their own work. A good event offers a clear theme, a credible voice and a reason to cover the brand now rather than later. At 5Well, habit stacking gave guests a simple idea to write about, the expert panel supplied the credibility, and the workout turned the theme into a shared experience.
Editors also respond to products they can try on the spot. Sampling after the workout, a hydration station and a gift bag meant guests could form their own opinion of each product. Strong visuals matter just as much, because creators need a setting and a moment worth sharing. A named trainer, a well-designed venue and branded details such as habit-stacking cards all give attendees content that feels natural on their channels.
How should wellness brands prepare for a media event?
Brands get the most from an event like 5Well when they prepare before the morning begins. A short checklist helps:
- Pick one message. Choose the single benefit or routine you want attendees to remember, and connect it to the event theme.
- Make the product easy to try. Plan sampling that fits the flow of the day, such as refueling after a workout or a hydration moment.
- Prepare the spokesperson. If your brand has a seat in the conversation, brief that person on the theme and keep the talking points short and useful.
- Build a gift that earns a second look. A bag that editors want to open and use is more likely to lead to follow-up coverage.
- Plan the follow-up. Send a personal note, product details and image assets within a few days, while the experience is still fresh.
How do brands measure the value of an event like 5Well?
The value of a media wellness event shows up in several places, and brands should look at all of them. Immediate signals include attendee social posts, impressions and mentions of the brand. Medium-term signals include editor follow-up, product requests and coverage that appears in the weeks after the event. Longer-term signals include the relationships that lead to future features, expert quotes and creator partnerships.
The 2025 edition illustrates this range, with social impressions from attendees and coverage opportunities with national outlets. Brands that treat an event as the start of a conversation with editors, not a one-day activation, tend to see the most lasting benefit.
What results did the first 5Well deliver?
The 2025 edition shows what the format can produce. According to 5W's event recap, it drew more than 20 media and influencer attendees, generated more than 1.6 million social media impressions from attendees, and led to immediate coverage opportunities with FOX5, GQ and CNN Underscored.
| Edition | Venue | Trainer | Reported results |
|---|---|---|---|
| 5Well 2025 | Arlo Hotel rooftop, SoHo | Kira Stokes | 20+ attendees, 1.6M+ social impressions, coverage opportunities with FOX5, GQ and CNN Underscored |
Attendee feedback from 5Well has been consistently positive. One guest wrote: "Loved starting my morning off with a great workout and always so great to see the team and excited to try all the products!"
Thank you to everyone who joined us, to Isaac Boots, to our panelists, to The Pearl NYC and to our partner brands. For more on how 5W builds beauty and wellness launches, see the Amazon Prime Day beauty and wellness PR case study. Brands interested in the next 5Well can get in touch.
Frequently Asked Questions
When and where was 5Well 2026?
5Well: The Habit Stack House took place on September 17, 2026, at The Pearl in New York City.
Who led the 5Well 2026 workout?
Celebrity trainer Isaac Boots, creator of TORCH'D, led the workout and the morning's programming.
Who attends 5Well?
5Well is an invitation-only morning for a curated group of beauty and wellness editors, influencers and wellness voices.
How can a brand partner with 5Well?
Brands can join as a Supporting partner, with products in every gift bag, or as a Featured partner with an on-site activation and a place in the post-workout conversation. Contact 5W to ask about the next edition.
Who hosts 5Well?
5Well is hosted by 5W Public Relations, which plans and runs each edition with its partner brands.
