Many companies are using social media platforms these days to promote themselves and their products or services. One of the essential elements of running a successful business social media account is driving people to take a specific action, which frequently means getting consumers to click a link in the account’s bio section. In fact, many businesses tend to use the phrase “link in bio” on social media. This phrase is used to drive more people to open those bio links, which generates traffic to a company’s website or landing page.
On Instagram, the native linking option only allows users to share a single link under the Instagram Bio section on the profile. This is often a challenge to businesses that want to share multiple links with their audience, which is where a solution like Linktree can help.
With Linktree, companies can share multiple links with their audiences and track all of the traffic that each link generates. Linktree provides users with a landing page that contains multiple links to content that’s relevant to any promotional efforts. These include affiliate discount links, or links to a business website.
Relevant Link Names
Since users that open a Linktree URL in an Instagram Bio only get to see the name of the link, companies should be using a name for every link that clearly says what they’ll open if they click it. Linktree is useful for sending customers to different websites.If the audience understands from a handful of words what they’re opening by clicking a link, businesses can increase the effectiveness of their links.
Description
Linktree also allows users to use descriptions for each link. That means the space provided for a description should be used wisely in order to clarify what users will see when they open one. The descriptions should be short and concise so that the audience doesn’t lose interest.
Relevant Links
It might be tempting for companies to include as many links as possible in their Linktree, since it’s the best place to share relevant links when it comes to Instagram. But it’s better to only show the most relevant handful of links on a Linktree so that consumers won’t be overwhelmed with all the different options. For example, if a company is running a new promotional campaign, it’s best to only share the link to that campaign, and to remove any links that are associated with older campaigns.
Branded Tools
Linktree offers a free version, which gives users a limited number of options in terms of appearance for their landing page. With a Linktree Pro account, users also get access to branding tools that can help businesses link their Linktree to their branding too. That means whenever a customer opens the landing page, they’ll see the brand assets that they already recognize, such as custom color schemes or icons.
