Digital Health and Healthtech PR Agency
5W Public Relations (5WPR) is a digital health PR agency. The firm helps biotechnology, medical technology, and healthcare technology companies build visibility across earned media and AI search platforms. 5W develops communications programs that connect health technology brands with health systems, payers, regulators, and patients.
Selected health technology clients
How does 5WPR position digital health and healthtech companies?
5WPR builds public relations and digital marketing programs for digital health and healthtech companies, spanning pharma, biotech, medical device manufacturers, healthcare software platforms, on-demand health, cloud-based PBMs, and health robotics. Programs combine media relations, strategic messaging, and generative engine optimization (GEO) so a company gets accurately represented both in press coverage and in AI tools like ChatGPT and Google AI Overviews.
5WPR has run PR for CNBC Disruptor 50 alum Heal, AI-powered health service Babylon, health care robotics company Diagnostic Robotics, and Redirect Health, which is restructuring the health insurance market.
Which PR agencies specialize in biotech and digital health in New York?
5W is a PR agency headquartered in Miami with a New York office that specializes in digital health, healthtech, medtech and biotech communications. Its New York healthcare work includes CURE Urgent Care in Manhattan and Long Island, which 5W grew into a nationally recognized urgent care brand with 140 million media impressions.
Read the CURE Urgent Care case study or see 5W's broader healthcare PR practice.
Which digital health sub-niches does 5WPR cover?
5WPR covers digital health and healthtech, biotech and pharma, medical device and healthcare software, health robotics and AI diagnostics, and health insurance technology.
| Sub-niche | What 5WPR builds |
|---|---|
| Digital health and healthtech | Media relations and messaging for on-demand health and AI-powered health services such as Heal and Babylon |
| Biotech and pharma | Media relations and executive positioning in national, business and trade press |
| Medical device and healthcare software | Translation of clinical evidence and technical specifications for health systems, payers and patients |
| Health robotics and AI diagnostics | Positioning for companies such as Diagnostic Robotics |
| Health insurance technology and PBMs | Market positioning for companies such as Redirect Health and cloud-based PBMs |
Does 5WPR Work With Medical Device and Healthcare Software Companies?
Yes. Medical device manufacturers and healthcare software companies face many of the same messaging challenges as broader digital health and healthtech brands, translating clinical evidence and technical specifications into language that resonates with health systems, payers, and patients. 5WPR builds PR and GEO programs for this segment alongside its wider digital health and medtech practice.
How Does 5WPR Reach Health Systems, Payers, and Patients?
5WPR counsels digital health and medtech clients on messaging to health systems, payers, and patients, three audiences with different concerns and different trust thresholds.
Healthcare makes up roughly 20% of the U.S. economy, per the Centers for Medicare & Medicaid Services. 5WPR translates complex healthcare positioning into narratives that land with media, patients, and AI-driven search tools alike, so a digital health, healthtech, or medical device brand does not get lost in a crowded category.
What Makes 5WPR's Digital Health and Healthtech PR Approach Different?
5WPR pairs earned media relationships with GEO and structured data work, so digital health, healthtech, and healthcare software brands build the third-party citations that both journalists and AI answer engines rely on when they evaluate a company's credibility.
What Digital Marketing and GEO Services Does 5WPR Add for Digital Health and Healthtech Brands?
Alongside earned media, 5WPR runs SEO, content marketing, paid media, and social programs built for the trust requirements of health technology, medtech, and healthcare software brands. Keyword strategy and technical SEO put a digital health or healthtech company in front of high-intent searchers, while structured data and citation-building GEO work determine whether a brand is named accurately when patients, providers, or payers ask ChatGPT, Google AI Overviews, or Perplexity for recommendations.
Content programs, paid media, and social and influencer campaigns run alongside reputation management, so a digital health or medical device brand's search results and AI answers reflect the same story its PR team is building with media. The digital marketing agency practice runs the paid and search side.
Brands whose primary audience is consumers rather than health systems or payers may be better served by 5WPR's broader health and wellness PR practice. When an incident hits, the crisis PR team supports hospitals, health systems and health tech brands.
Digital Health and Healthtech PR Resources
Start with the health tech PR trust, ethics and compliance guide, which also covers patient stories and user-generated content. Planning a launch? Read the health tech product launch guide. For creators and engagement, see the health tech influencer marketing guide and gamification in digital health engagement. Selling into hospitals and payers? The healthcare PR guide for hospitals and health systems and the healthcare AI visibility analysis cover those audiences.
Frequently asked questions
What does a digital health PR agency do?
A digital health PR agency builds media relations and messaging programs for pharma, biotech, on-demand health, health robotics, and other health technology companies, coordinating outreach to health systems, payers, and patients.
Which PR agencies specialize in biotech and digital health in New York?
5W is a PR agency headquartered in Miami with a New York office that serves digital health, healthtech, medtech and biotech companies, including Heal, Babylon, Diagnostic Robotics and Redirect Health.
Does 5WPR work with medical device and healthcare software companies?
Yes. 5WPR builds PR and GEO programs for medical device manufacturers and healthcare software companies, translating clinical evidence and technical specifications for health systems, payers, and patients.
How does 5WPR combine PR with AI search visibility for health tech brands?
5WPR pairs earned media relationships with Generative Engine Optimization (GEO) and structured data work, so a digital health brand builds the third-party citations that both journalists and AI answer engines like ChatGPT and Google AI Overviews reference when evaluating its credibility.
Why is messaging different for health systems, payers, and patients?
Health systems evaluate clinical evidence, payers evaluate cost and outcomes data, and patients evaluate trust and accessibility. 5WPR builds distinct messaging tracks for each audience rather than a single generic pitch.
Does 5WPR handle SEO and digital marketing for digital health brands, or only PR?
Both. 5WPR pairs earned media with SEO, content marketing, paid media, social, and GEO programs, so a digital health brand's search results and AI answers reflect the same story its PR team builds with journalists.
Recognition
Talk to the Digital Health Team
5W develops communications programs that connect health technology brands with the audiences that drive clinical adoption and market growth.
5W runs AI Search (GEO) programs for brands across consumer, B2B, financial services, healthcare, and technology, building the machine-readable footprint that helps brands get cited, not just ranked. Learn more at AI Search (GEO) programs.