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5WPR News · Published February 13, 2024

Amanda Garland
Executive Vice President, Technology

How PR is Helping Teledentistry Evolve

teledentistry consultation with a dentist via video call on a laptop screen
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The dentist's office is undergoing a digital transformation thanks to teledentistry. This new approach utilizes video calls and advanced technology to deliver dental care.

It all started back in the 1920s, with pioneers using clunky radios and even TVs to peek into patients' mouths from afar. But like dial-up internet and shoulder pads, those early attempts were more futuristic ideas than practical solutions. Then came the internet, a game-changer in a box. 

As technology has evolved, so have the opportunities for tele appointments. However, some patients were slow to adapt to these new appointment options and have looked to PR to help bolster better understanding and confidence in the practice.

The sterile white walls and drilling sounds of the past are fading into the rearview mirror. Teledentistry is paving the way for a future where accessible, personalized, and tech-driven oral care is just a click away.

Everyone can benefit from teledentistry, but tailoring communications to select audiences can ensure your practice is connecting with the patients who can benefit most from these appointment offerings, but might still be unsure of their ability to trust a virtual visit. 

For example, if someone thinks that they should visit a specialist soon but they're living in the middle of nowhere, which can be an issue, that's no longer the case with teledentistry.  That's because teledentistry shrinks distances, bringing orthodontists, pediatric dentists, and even emergency experts right to the living room. It's a lifeline for folks in remote areas or those wrestling with mobility issues.

The best part about this tech revolution is that it isn't just about convenience. Teledentistry has the potential to make dental care more affordable for everyone, another key point that can be heavily communicated especially as specialized offerings within the oral care industry can get pricey. 

Of course, every revolution has its roadblocks. Regulations for this digital doc vary across the globe, creating a bit of a regulatory maze. But policymakers, dentists, and techies are working together to build clear rules that keep everyone safe and smiling.

The future of teledentistry holds tools like AI analyzing X-rays like a superhero with X-ray vision, or augmented reality overlays guiding dentists through virtual consultations. And maybe VR headsets will one day transport patients to a virtual beach while they're getting their wisdom teeth pulled.

Amanda Garland

Written by

Amanda Garland

Amanda Garland is Executive Vice President of 5W's Technology practice at 5W. A seasoned communications professional, Amanda has more than 15 years of experience, both in agency settings and in-house. With a demonstrated history of successfully managing media relations, consumer facing campaigns, brand strategy, celebrity relations and large scale events, Amanda has led clients ranging from big box retailers to boutique startup companies across tech, consumer, lifestyle, wellness, fashion + beauty and food + beverage verticals. Self-motivated and knowledgeable in the industry landscape, Amanda regularly identifies relevant story angles and thought leadership opportunities, resulting in features on The TODAY Show, The New York Times and Business Insider to People, Refinery29 and Vogue. Amanda's acute understanding of strategy and brand building have allowed her to engage both clients and consumers while consistently driving results. She also facilitates media trainings on behalf of the agency, ensuring clients are prepared for opportunities as presented by the team. Amanda holds a Bachelor of Arts degree in Communications from the University of Connecticut. She grew up in CT and currently resides in Manhattan.

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