5WPR 2020 Consumer Culture Report

There are many theories and models for predicting consumer behavior. One thing they all have in common is the need for some level of understanding around consumer motivations – those underlying thoughts, impulses and needs that drive decision-making. We know that motivations change with societal trends and in our rapidly-evolving world of media, it is imperative to understand what consumers care about right now, and how they are influenced by the current cultural landscape

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