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5WPR News · Published July 13, 2023

Lauren McGuire
Executive Vice President, Digital & Social

The Top Trends We Saw at Fancy Foods Show 2023

delicious food spread with vibrant colors and fresh ingredients
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Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. With over 2000 vendors from all around the world, the show offers a platform for showcasing new products, engaging in discussions, and providing samples to attendees. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being. This shift has clearly led to an increase in non-alcoholic beverages, attention-grabbing food packaging, and vegan alternatives. This year’s show also reflects the rise of plant-based foods and the industry's commitment to sustainability through food recovery initiatives. Our attendance at the Fancy Food Show helped us to stay informed about industry trends, make valuable connections, and contribute to the continued growth and success of the specialty food sector. Here’s what stood out to us.

Non-Alcoholic Beverages and Mocktails

The natural consumer packaged goods industry has been at the frontline of the zero-alcohol revolution, catering to the desires of the consumers for cleaner labels, organic ingredients, and sophisticated taste. The show floor featured an abundance of high-quality mixers for mocktails as well as alcohol-free ready-to-drink beverages. Brands like Abstinence Spirits and For Bitter For Worse provide alternatives for those who decide not to consume any alcohol or prefer low-alcohol options. These brands focus on delivering intricate textures and flavors while also avoiding any potential risks that are associated with alcohol consumption. We’re predicting a continued rise in popularity here!

Attention-Grabbing Packaging

Standout packaging and health benefits are essential factors for success in the current marketplace. Brands like The Saucy Ladies and Five Stars have gained attention with their attention-grabbing packaging, original solutions, and ingredients. It’s more important than ever for brands to differentiate themselves and offer unique selling points to thrive in this competitive environment. Exhibitors have become more selective in their trade and marketing spending, realizing that passive strategies are no longer effective. To attract potential buyers, companies invest in eye-catching corner booths, LED-backlit displays, pristine sample packaging, neon lights, and attention-grabbing presentations.

Meat Alternatives and Plant-Based Foods

Plant-based foods continue to dominate the market, and the Fancy Food Show reflected this trend with a dedicated "Plant-Packing District" showcasing meat alternatives and plant-based innovative solutions. Mushrooms played a significant role in many products, such as ready-to-drink mushroom broth and shiitake snack chips from Two River Mushrooms. Non-dairy cheese alternatives, such as American-style cheese that's made from almond milk or Cashew Parm that's shelf-stable, were also on display. Prime Roots stood out with its line of sliceable deli meats made from koji. This is an Asian fungus that's used in the production of miso and soy sauce.

Cause-Related Food Options

The Summer Fancy Food Show 2023 concluded with a generous donation of over 94,000 pounds of specialty food to City Harvest. This is a nonprofit organization that distributes rescued food to various community programs in New York City. The Specialty Food Association (SFA) has been partnering with City Harvest for its food recovery program since 1997, reflecting the industry's commitment to sustainability and community service. Exhibitors at the show contributed surplus food to designated containers or indicated their readiness for donation, further emphasizing the industry's dedication to minimizing waste and making a positive impact.

Lauren McGuire

Written by

Lauren McGuire

Lauren McGuire is a seasoned digital marketing and operations leader with over a decade of experience driving growth, innovation, and integration across diverse industries. She's had great success leading national digital operations spanning Paid Media, Influencer, and Social channels to deliver scalable, high-impact solutions. Known for her ability to design and implement systems that streamline workflows, foster cross-functional collaboration, and enhance performance, Lauren has played a pivotal role in shaping digital strategy for major brands in corporate, consumer, travel, healthcare, and lifestyle sectors. She is a trusted partner to senior leadership, guiding new business development, integrating emerging technologies like AI, and ensuring readiness for rapid market shifts. Lauren's career includes leadership roles in the agency world where she consistently delivered measurable results in media performance, team development, and revenue growth. With expertise in digital strategy, operational excellence, and advanced marketing techniques, she thrives on turning complex challenges into clear, actionable plans that drive sustainable success. She holds a Bachelor of Arts in Communication with a specialization in Public Relations/Advertising from Loyola University Maryland, along with a Business Administration minor from the AACSB-accredited Sellinger School of Business.

View all articles by Lauren McGuire

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